EL SEGUNDO, Calif.,
Sept. 11, 2017 /PRNewswire/
-- Mattel (Nasdaq: MAT), a global learning, development
and play company, today announced a new Hot Wheels® brand campaign,
in partnership with BBDO San Francisco, titled "Challenge
Accepted." As today's parents are focused on finding products and
services that help their children grow and develop, Hot Wheels is
rethinking its marketing to better communicate the benefits of its
products directly to parents. The new campaign showcases how the
challenges Hot Wheels provides to kids help them to build the
skills and confidence they need to take on the world.
To launch the campaign, a 60-second video focuses on a mother
and son, and draws parallels between play and reality to convey
that life is full of challenges that build resilience and champion
the challenger spirit in every kid. It emphasizes how Hot
Wheels is more than a source of fun, but also a great way to learn
important life skills.
"Hot Wheels has remained a beloved brand for nearly 50 years.
Car play is an intuitive play-pattern which has contributed to Hot
Wheels' success as the number-one selling toy in the world," said
Chris Down, Senior Vice President
and Global Brand GM, Hot Wheels, "We aim to nurture the 'Challenger
Spirit' in all kids by encouraging them to try, fail, and repeat to
achieve success. Our 'Challenge Accepted' campaign does
exactly this in an unexpected and exhilarating way."
The campaign will launch during NBC's American Ninja Warrior to reach a co-viewing, parent
and child, audience and will be supported by multi-year 360-degree
marketing effort that will include television, cinema, social and
digital. To learn more about Hot Wheels Challenge Accepted
Campaign visit www.HotWheels.com/ChallengeAccepted.
About Mattel
Mattel is a global learning, development
and play company that inspires the next generation of kids to shape
a brighter tomorrow. Through our portfolio of iconic consumer
brands, including American Girl®, Barbie®, Fisher-Price®, Hot
Wheels® and Thomas & Friends™, we create systems of play,
content and experiences that help kids unlock their full potential.
Mattel also creates inspiring and innovative products in
collaboration with leading entertainment and technology companies
as well as other partners. With a global workforce of approximately
32,000 people, Mattel operates in 40 countries and territories and
sells products in more than 150 nations. Visit us online at
www.mattel.com.
About BBDO
BBDO's mantra is "The Work. The Work. The
Work." Every day, BBDO people in 289 offices in 81 countries
work day by day, job by job and client by client to create and
deliver the world's most compelling commercial content. For
ten years in a row, BBDO has been the most creative agency network
in the world in The Gunn Report. More
recently, BBDO was ranked the most awarded agency
network across all marketing communications in The
Directory Big Won for the 12th time in the
13 years since this ranking was first published. In addition,
BBDO has been named Network of the Year at Cannes five
times and has been chosen Agency of the Year multiple times by
every leading industry trade publication.
Media Contacts:
Candice
Jacobson
Mattel Global Communications
Candice.Jacobson@Mattel.com
310-252-4619
Meaghan Koppel
Weber Shandwick
MKoppel@WeberShandwick.com
212-445-8398
Harriett Flory
BBDO
Harriet.Flory@proximityworld.com
Harriet.Flory@bbdo.com
MAT-BAR
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SOURCE Mattel, Inc.