Digital-first program from Oh My Disney
introduces a new class of Mouseketeers and a fresh approach to
programming and distribution with daily content, music videos, and
original performances on Facebook and Instagram
Original music available weekly on digital
music stores
Today, Disney Digital Network launched the new “Club Mickey
Mouse,” an always-on digital- and social-first variety program, and
revealed the eight teens selected as the next class of
Mouseketeers. Starting today, “Club Mickey Mouse” follows the
journey of the new Mouseketeers as they create new music and
choreography and build friendships. Developed in partnership with
HP Inc., the program lives on Facebook and Instagram through
Facebook Anthology. Viewers can follow the program via
@ClubMickeyMouse accounts on Facebook and Instagram.
“Club Mickey Mouse” is one of the first programs created
entirely for social feeds. The new Mouseketeers are true
digital-first creators, selected with talent, authenticity, and
attainability in mind. Over the course of seven weeks, they will
share their journey on the @ClubMickeyMouse Instagram and Facebook
accounts through Instagram stories, Boomerangs and Facebook Live
videos, as they document the behind-the-scenes process of writing
their own songs, choreographing their dances, and their experiences
on set. Each week will culminate in a unique musical performance
and a marquee music video. Walt Disney Records will also distribute
the original music weekly through online music stores, including a
new “Club Mickey Mouse” theme song which will be released on
September 12, 2017.
“We see ‘Club Mickey Mouse’ as always-on content versus a show
or series,” said Andrew Sugerman, Executive Vice President of
Publishing and Digital Media at Disney Consumer Products and
Interactive Media (DCPI). “It’s an entirely new approach to
programming content. It’s not a traditional web series and it’s not
just digital-first, it’s social-first. It’s programmed specifically
for social media audiences who want to follow the kids’ journey
just as they would follow their friends’ stories.”
As part of Facebook Anthology, HP and Disney partnered to
develop “Club Mickey Mouse” for Facebook. HP equipped the cast with
HP Sprocket Photo Printers to document their journey. “Club Mickey
Mouse” celebrates the creative spirit of the ‘Creator Generation’
and with HP as a partner, the program empowers the new class of
Mouseketeers to create and document their experiences and
stories.
“Partnering with Disney to relaunch ‘Club Mickey Mouse’ is
enabling us to introduce printing to an entire generation who
likely haven’t experienced the joy of print,” said Vikrant Batra,
Global Head of Print Marketing, HP. “In the always-on climate we
live in – especially among Gen Z audiences – digital photos are
often lost as quickly as they’re snapped. Instant mobile printing
with Sprocket allows us to re-experience amazing moments as a
memory to hold on to, and the Mouseketeers are helping bring
awareness to this – as well as how fun, creative and playful
printing can be.”
“Club Mickey Mouse” is developed and produced by the team behind
Oh My Disney, Disney Digital Network’s flagship editorial voice for
Gen Z and Millennial Disney fans. Disney Digital Network is the
home for Disney stories on digital platforms, where audiences
follow Disney’s brands and stories through a network of editorial
voices, more than 350 social media channels, and popular digital
influencers. Disney Digital Network reaches a global audience of
over one billion Gen Z and Millennial followers. “Club Mickey
Mouse” content will be amplified across the network.
The new class of “Club Mickey Mouse” Mousketeers includes:
- Regan Aliyah (@regan_ux) - Regan
Aliyah, 18, is a fourth-generation entertainer, lyricist and MC.
Drawing inspiration from the community around her, Regan prides
herself on being a socially conscious artist and creator.
- Jenna Alvarez (@jennazalvarez) - Jenna
Alvarez, 15, has been dancing for most of her life and is an expert
in ballet and hip hop. A promising young vocalist, Jenna is ready
to share her talent with the world through “Club Mickey
Mouse.”
- Ky Baldwin (@iamkybaldwin) - Ky
Baldwin, 16, moved from Sydney, Australia to Los Angeles with his
family to follow his dreams as a singer, songwriter, and dancer.
With nearly 100 million views online, Ky’s music videos light up
the hearts of his fans around the world.
- Gabe De Guzman (@gabedofficial) - Gabe
De Guzman, 16, is a professional dancer who has shared the stage
with some of the biggest stars in music. After being bullied for
his love of dance, Gabe hopes to inspire kids to always be true to
themselves and do what they love.
- Leanne Tessa Langston (@leannetessa_) -
Leanne Tessa Langston, 17, is an aspiring singer, songwriter, and
dancer. Leanne lends her unique lyrics and melodies to original
tracks for “Club Mickey Mouse.”
- Brianna Mazzola (@brianna.mazzola) -
Brianna Mazzola, 17, brings her passion for music, dance, and
acting to “Club Mickey Mouse.” Originally from Philadelphia,
Brianna’s soulful voice makes her performances unforgettable.
- Sean Oliu (@sean_oliu) - Sean Oliu, 15,
is a multi-talented instrumentalist and vocalist. Inspired by the
music of the 1950’s, Sean blends Rockabilly flair with pop music to
create a new, fresh sound and style.
- Will Simmons (@bigwillsimmons) - Will
Simmons, 17, is a dancer and choreographer with iconic moves and an
infectious spirit. Will has performed with legendary artists and
shares his choreography experience with the Club.
Along the way, popular social media influencers Todrick Hall
(@todrick) and Alisha Marie (@alisha) will join the Club as mentors
to share their expertise in choreography, style, and navigating
social media fandom.
“From the original cast of Mousketeers to the pop power of the
1990’s ‘Mickey Mouse Club,’ this franchise has always discovered,
nurtured, and incubated original talent who have gone on to do
great things and make a real impact on culture,” said Sugerman.
“We’re excited to continue that legacy and to welcome the
Mousketeers into our network of Maker creators, support their
crafts as authentic songwriters, choreographers, and artists, and
bring a new generation of teens back into the Club.”
To follow “Club Mickey Mouse”, visit
Facebook.com/ClubMickeyMouse and @ClubMickeyMouse on Instagram.
Video introduction to the “Club Mickey Mouse” Mouseketeers:
https://www.facebook.com/ClubMickeyMouse/videos/1439586456076556/
“Club Mickey Mouse” logos and Mouseketeer images:
http://smu.gs/2eMmkyJ
Mouseketeer bios: disney.com/clubmickeymouse
Additional b-roll video is available upon request.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises four main lines of business: Global
Licensing, Disney Retail, Publishing and Digital Media, and Games,
Apps, and Labs. The segment is home to world-class teams of app and
game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and
technologists who inspire imaginations and bring the magic of
Disney into the daily lives of families and fans around the
world.
About HP
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our portfolio of printers, PCS, mobile devices,
solutions, and services, we engineer experiences that amaze. More
information about HP Inc. is available at http://www.hp.com.
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Disney Consumer Products and Interactive MediaBahareh
Ramin, 310-779-3031bahareh.ramin@disney.com
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