BATTLE CREEK, Mich.,
Sept. 7, 2017 /PRNewswire/ --
Kellogg's® Froot Loops® has partnered with State
Bicycle Co. to create a high-flying single-gear bike that can be
customized to "Whatever Froots Your Loops."
The Froot Loops x State Bicycle Co. bike was created by
State Bicycle Co.'s co-founders Mehdi Farsi, Reza Farsi and
Eric Ferguson. Bonded by their
mutual passion for cycling, Mehdi, Reza, and Eric carved a path
that would allow them to be their most authentic selves and do
whatever Froots their Loops by founding State Bicycle Co. just two
years after graduating college. With the launch of this
collaboration, they are hoping others will be inspired to do the
same.
"The bike we designed in partnership with Froot Loops is
bright, happy and fun," said Mehdi Farsi, co-founder of State
Bicycle Co. "Just like Toucan Sam, it reminds us that you don't
have to do or be the expected. You can bring your own vibrant
burst of color to the world just by doing what makes you most happy
or 'Whatever Froots your Loops.'"
Mimicking the iconic color combination of beloved wingman,
Toucan Sam™, the bike offers eight different Froot
Loops-inspired customization options for the wheels, seat, and
hand grips, enabling fans to choose whatever look Froots their
Loops.
Retailing for $449, the
limited-edition Froot Loops x State Bicycle Co. bike is
available exclusively at statebicycle.com/frootloops.
Froot Loops' partnership with State Bicycle Co. follows
the launch of the Neff + Froot Loops Toucan Sam™ Shades and
the Timbuk2 + Froot Loops limited edition tuck pack, as a
part of a series of brand partnerships. To learn more about all of
the "Whatever Froots Your Loops" collaborations, follow Froot
Loops, Neff Headwear, Timbuk2, and State Bicycle Co. on
Facebook, Twitter and Instagram.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
– Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families
so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is
the world's leading cereal company; second largest producer of
crackers and savory snacks; and a leading North American frozen
foods company. And we're a company with a heart and soul,
committing to help create 3 billion Better Days by 2025 through our
Breakfasts for Better Days global purpose platform. To learn more,
visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow
us on Twitter @KelloggCompany, YouTube and on our Social K
corporate blog.
View original content with
multimedia:http://www.prnewswire.com/news-releases/fly-like-toucan-sam-with-new-state-bicycle-co-and-kelloggs-froot-loops-collaboration-300515265.html
SOURCE Kellogg Company