Immersion Corp. (NASDAQ: IMMR), the leading developer and
licensor of touch feedback technology, and Perception, a New
York-based firm specializing in conceptual human machine interface
design and visualizations, today announced their collaboration to
bring high-quality tactile effects to human machine interfaces and
content experiences.
The team at Perception functions as strategic design advisor,
visionary ideation consultant and architect of the future. Working
with Immersion, Perception is incorporating haptic effects into
design projects to enable clients to leverage high-quality touch
technologies that enhance consumer interactions and reach key
audiences with brand experiences.
Numerous companies have adopted Immersion’s technology, which is
now in more than three billion digital devices in the mobile,
wearable, and gaming spaces. Immersion’s TouchSense® technology
brings the sense of touch to digital content creating experiences
that are engaging, impactful and ultimately, more real. For brand
advertising, Immersion’s TouchSense® Ads, Ads you can feel, deliver
an experience that excites and connects with an audience.
“Together with Perception, we are enabling the creation of more
memorable, meaningful experiences for companies, brands and
consumers that utilize the power of touch,” Chris Ullrich, Vice
President of User Experience and Analytics at Immersion. “This
collaboration has the potential to transform the way consumers
engage with devices and digital content and to make haptics
pervasive among human machine interfaces.”
“Teaming up with a leader like Immersion in the haptic industry
is a perfect fit for Perception and the projects we get involved
with. This technology takes human/machine interaction to another
level, adding an important layer to a full sensory experience,”
said Danny Gonzalez, Co-Founder and Partner at Perception. “The
possibilities are endless and we’ve only just begun!”
Perception uses its expertise in design strategy and visionary
thinking to help brands emerge as the leaders in their industries
and leverage impactful technology, such as Immersion’s haptic
technology, in human machine interface design. To learn more,
contact Perception’s Danny Gonzalez. To discuss licensing
opportunities with Immersion, please contact
licensing@immersion.com.
About Immersion
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of
touch feedback technology, also known as haptics. The company
provides technology solutions for creating immersive and realistic
experiences that enhance digital interactions by engaging users’
sense of touch. With more than 2,500 issued or pending patents,
Immersion's technology has been adopted in more than 3 billion
digital devices, and provides haptics in mobile, automotive,
advertising, gaming, medical and consumer electronics products.
Immersion is headquartered in San Jose, California with offices
worldwide. Learn more at www.immersion.com.
About Perception
Perception’s design is dually focused on both feature film
technology visualization and next generation user experience for
the world’s most innovative companies. They function as strategic
design advisors, visionary ideation consultants and architects of
the future. Perception has created ground breaking experiences in
the automotive, AI, mixed reality, cyber security, mobile, and
aerospace industries and has collaborated with global brands –
Marvel, Ford, Mercedes, Audi, IBM, Microsoft, Samsung, SpaceX Intel
and Visa. Perception is headquartered in Midtown Manhattan, New
York. Learn more at www.experienceperception.com.
Forward-looking Statements
This press release contains "forward-looking statements" that
involve risks and uncertainties, as well as assumptions that, if
they never materialize or prove incorrect, could cause the results
of Immersion Corporation and its consolidated subsidiaries to
differ materially from those expressed or implied by such
forward-looking statements.
All statements, other than the statements of historical fact,
are statements that may be deemed forward-looking statements,
including, but not limited to, statements regarding the benefits or
broad market appeal of Immersion’s touch feedback technology, the
collaboration between Immersion and Perception to incorporate
haptic effects into human machine interface design, and the appeal
of tactile effects to consumers in the human machine interface and
advertising markets.
Immersion's actual results might differ materially from those
stated or implied by such forward-looking statements due to risks
and uncertainties associated with Immersion's business, which
include, but are not limited to: unanticipated difficulties and
challenges encountered in product development efforts (including
with respect to Immersion’s touch feedback technology) by Immersion
and its licensees (including Perception); unanticipated changes in
the human machine interface industry; unanticipated difficulties
and challenges encountered in implementation efforts by Immersion’s
licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the
effects of the current macroeconomic climate; delay in or failure
to achieve adoption of or commercial demand for Immersion's
products or third party products incorporating Immersion's
technologies in digital devices in the mobile, wearable, and gaming
spaces; and a delay in or failure to achieve the acceptance of
touch feedback as an important part of the human machine interface
or mobile advertising experience. Many of these risks and
uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other
factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in
Immersion's most current Form 10-K, and Form 10-Q, both of which
are on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect
Immersion's beliefs and predictions as of the date of this release.
Immersion disclaims any obligation to update these forward-looking
statements as a result of financial, business, or any other
developments occurring after the date of this release.
Immersion and the Immersion logo are trademarks of Immersion
Corporation in the United States and other countries. All other
trademarks are the property of their respective owners.
(IMMR - C)
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version on businesswire.com: http://www.businesswire.com/news/home/20170907005387/en/
Media Inquiries (Immersion):EdelmanColleen Kuhn, +1
650-762-2804colleen.kuhn@edelman.comorInvestor Inquiries
(Immersion):The Blueshirt GroupJennifer Jarman, +1
415-217-5866orMedia Inquiries (Perception):Danny Gonzalez, +1
212-563-3388dannyg@experienceperception.com
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