EL SEGUNDO, Calif.,
Sept. 6, 2017 /PRNewswire/
-- Today, on International Colorblind Awareness Day, UNO
announced the launch of its newest deck, UNO® ColorADD, the world's
first card game for the colorblind.
Designed in partnership with ColorADD, the global organization
for colorblind accessibility and education, the deck features its
proprietary code, an inclusive and non-discriminative language that
enables people with any type of color blindness to identify color.
The code is based on three graphic symbols representing three
primary colors. These symbols can be found on the top-left and
bottom-right corners of each card to define UNO's iconic red,
yellow, green and blue suits.
"Our partnership with ColorADD allows us to extend the game play
to the 350 million people globally and 13 million Americans who are
colorblind," said Ray Adler, Senior
Director, Global Games at Mattel. "UNO is a truly universal game
and we are continuing to look for ways to make one of the world's
most popular card games all inclusive."
Of the 350 million people worldwide who are affected by some
form of color blindness, the most commonly confused colors are
between red and green—two of UNO's four colors.
"Our color coding system has been incorporated in various ways,
including in grammar schools, public transportation, hospitals, and
consumer goods such as colored pencils and clothing," said
Miguel Neiva, Creator of ColorADD.
"By partnering with UNO, we can bring our mission to an even
broader audience, promoting inclusivity and raising awareness for
an often-overlooked, and under-discussed, condition."
Visit Shop.Mattel.com/UNO for more information on UNO ColorADD
or to purchase for $5.99.
About Mattel
Mattel (NASDAQ: MAT) is a global
learning, development and play company that inspires the next
generation of kids to shape a brighter tomorrow. Through our
portfolio of iconic consumer brands, including American Girl®,
Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we
create systems of play, content and experiences that help kids
unlock their full potential. Mattel also creates inspiring and
innovative products in collaboration with leading entertainment and
technology companies as well as other partners. With a global
workforce of approximately 32,000 people, Mattel operates in 40
countries and territories and sells products in more than 150
nations. Visit us online at www.mattel.com.
About ColorADD
ColorADD is a global
organization leading the industry for colorblind accessibility and
education. ColorADD has pioneered a color
identification system for colorblind people as a
universal and inclusive code in support of the
estimated 350 million people around the world who are
affected by color blindness. For more information, please
visit www.coloradd.net.
Media Contacts:
Candice Jacobson
Mattel Global Communications
Candice.Jacobson@Mattel.com
310-252-4619
Muriel Lussier
Weber Shandwick
MLussier@WeberShandwick.com
212-445-8283
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SOURCE UNO