CANTON, Mass., Sept. 5, 2017 /PRNewswire/ -- Dunkin' Donuts
today announced the appointment of marketing veteran Tony Weisman, 57, to the position of U.S. Chief
Marketing Officer (CMO). Weisman, formerly the North American CEO
of DigitasLBi, a global digital agency network, will officially
join the company in late September. Weisman will report directly to
David Hoffmann, President, Dunkin'
Donuts U.S., and will serve on the Dunkin' Brands Leadership
Team.
"Tony is a highly-experienced, much-admired business leader with
a proven track record of building global brands. Very importantly,
he also has a deep understanding of working with franchised
organizations, including Dunkin' Donuts having led the work on our
account at Digitas for the past six years," said David Hoffmann. "With his transformative,
data-driven approach to marketing, extensive digital acumen and
ability to build and inspire teams, we're confident that he is the
right leader to take our brand to the next level."
As Dunkin' Donuts U.S. CMO, Weisman will lead marketing, product
innovation, field marketing, consumer insights, and advertising as
well as the brand's digital and consumer packaged goods (CPG)
initiatives. He will be responsible for developing and executing
strategies that build Dunkin' Donuts' position as a leading coffee
and beverage brand for today's time-strapped, on-the-go consumer
and will partner closely with the operations team to drive
sales.
"I have been a passionate Dunkin' Donuts consumer for my entire
life, and I couldn't pass up the incredible opportunity to join the
brand," said Tony Weisman. "It was a
tremendous honor to be part of the Digitas and Publicis teams for
the last decade, but at this stage in my career I wanted the chance
to build a brand on the client side, especially a brand I know and
love. This is an exciting and important time in the Dunkin' Donuts
journey, and I look forward to working with the entire Dunkin'
Donuts team and franchise community to make this terrific brand
even stronger."
Weisman brings nearly three decades of advertising and marketing
experience to Dunkin' Donuts. Since 2007, he helped guide the
digital transformation of leading global companies through his
senior management positions at DigitasLBi, where he most recently
served as the Chief Executive Officer of North America and was a member of the Digitals
Global Executive Board. Prior to DigitasLBi, Weisman served as
Chief Marketing Officer at Draft Worldwide. He also spent 19 years
at Leo Burnett in various management and other related positions
leading global consumer accounts, including General Motors, Procter
& Gamble, Reebok International and McDonald's Corporation,
where he was part of the team that created the iconic series of
spots starring NBA greats Larry Bird
and Michael Jordan, which
popularized the saying, "Nothing But Net."
"I would like to deeply thank Tony for his invaluable
contribution to Publicis Groupe's success in the U.S. over the
years. We will definitely miss him but we look forward to
continuing to work together in new ways as he takes on his exciting
new role at Dunkin' Donuts," said Arthur
Sadoun, Chairman and CEO of Publicis Groupe. "I am convinced
that Tony's vision and considerable experience will be a fantastic
asset to Dunkin' Donuts, and we look forward to our continued
partnership."
Weisman is the recipient of numerous awards, including the
Chicago Advertising Federation's Silver Medal for Lifetime
Achievement. He is also a member of several Boards including
Chicago Public Radio, the American Association of Advertising
Agencies (Chicago Chapter), Off The Street Club and Chicago
TechWeek. Mr. Weisman earned a B.A. in political science from
Brown University.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 11 years running.
The company has more than 12,300 restaurants in 46 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
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SOURCE Dunkin' Brands Group, Inc.