LONDON, September 1, 2017 /PRNewswire/ --
Far from having post-holiday blues, Brits are going back to work
with far more than their tans this year. A new survey from
eBay which examined how people in the UK shop to express their
personality and passions, found nearly a quarter of us are prompted
to refresh our personal style by travels or a break, ahead of other
key events like a new relationship or a new job.[1]
Fifty-seven per cent of the 1,500 UK adults surveyed this summer
are prepared to throw caution to the wind and consider themselves
to be adventurous, impulsive shoppers. It is older millennials
(28-35), widely considered to be the most cash strapped, who are
spending the most to express who they really are.
And once we've come back to reality post holiday, shoppers are
most likely to invest in putting their stamp on their home and
garden. Forty per cent of Brits say they'd be most likely to
express their individuality in their home, well ahead of those
who'd do it through their wardrobes at 24%.
Beyond just reading on the beach it seems that more than a third
of Brits collect books as a form of self- expression. And
millennials aren't as hooked on digital as we think. Books were
ranked as the third most collected item by people under 35 years
old, ahead of trainers.
Rob Hattrell, VP for eBay UK said, "We at eBay believe every
shopper is unique. whether you are looking for something new,
nearly new or used; or that special item to drive your passion for
cooking, decorating or cycling; eBay is the place to find the
perfect item that makes you, you."
With more than five million 'trainers' related items currently
listed on eBay[2] and a book sold every five seconds on
site[3], eBay has everything you need to express
yourself this summer.
Key stats
- 22% of us are prompted to refresh our personal style by travels
or a break
- 24% of adults surveyed this summer said they'd rather
settle and shop within their comfort zone
- 57% of us are prepared to throw caution to the wind and
consider ourselves to be more adventurous, impulsive shoppers.
- 40% per cent of Brits say they'd be most likely to express
their individuality in their home, well ahead of those who'd do it
through their wardrobes at 24%.
- 30% of us are hooked on showing our personality through our
culinary flair
- 35% of Brits collect books as a form of self-expression
1. All figures, unless otherwise stated, are from Ginger
Research. Total sample size was 1,500 UK adults. Fieldwork was
undertaken in August 2017. The survey
was carried out online. The figures have been weighted and are
representative of all GB adults (aged 18+).
2. Data taken from eBay 22.08.17
3. Data taken from eBay 13.08.17 - 19.08.17
ABOUT EBAY
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including
the Marketplace, StubHub and Classifieds platforms. Collectively,
we connect millions of buyers and sellers around the world,
empowering people and creating opportunity through Connected
Commerce. Founded in 1995 in San Jose,
Calif., eBay is one of the world's largest and most vibrant
marketplaces for discovering great value and unique selection. In
2016, eBay enabled $84 billion of
gross merchandise volume.
For more information about the company and its global
portfolio of online brands, visit http://www.ebayinc.com