Abercrombie & Fitch Continues Franchise Expansion in the Middle East With Majid Al Futtaim
August 28 2017 - 9:00AM
Abercrombie & Fitch Co. (NYSE:ANF) today announced that in
partnership with Majid Al Futtaim, the leading shopping mall,
communities, retail and leisure pioneer across the Middle East,
Africa and Asia, it will open the first Abercrombie & Fitch
store, including a shop-in-shop for its abercrombie kids brand, at
the Red Sea Mall in Jeddah. The store will be located in the
new extension of the mall, and when the brand opens in September,
it will offer the Fall/Winter collection for men, women, and
children. The continued brand expansion is part of the
franchise agreement between Majid Al Futtaim Fashion and
Abercrombie & Fitch Co. announced in 2016.
Majid Al Futtaim first introduced the Abercrombie & Fitch
brand regionally in Kuwait, both at 360 Mall and The Avenues,
followed by a flagship store in Mall of the Emirates in December
2015, that also saw the launch of the brand’s first fragrance
boutique. Two further stores opened in Qatar at Doha Festival City
and Mall of Qatar in March 2017. Including the launch in
Saudi Arabia, Majid Al Futtaim partners with Abercrombie &
Fitch Co. on a total of six Abercrombie & Fitch and three
abercrombie kids stores in the Middle East in a mix of franchise
and joint venture arrangements.
Abercrombie & Fitch remains true to its
125-year heritage of creating expertly crafted products with an
effortless, American style. The 728sqm store will open in the brand
new, modern extension of the Red Sea Mall, and will feature the
brand’s open and engaging shopping environment. The space will
offer both Abercrombie & Fitch and abercrombie kids
products.
“We are excited to be expanding both the Majid
Al Futtaim Fashion brand portfolio and the Abercrombie & Fitch
label in the Middle East, and continuing to bring highly sought
after brands to the KSA region. The expansion and upcoming presence
shows Majid Al Futtaim Fashion’s continued investment in the
success of its franchise partnership,” said Shireen El Khatib, CEO
of Majid Al Futtaim Fashion.
“We are looking forward to bringing our unique
Abercrombie & Fitch store-based brand experience to our
customers in Saudi Arabia, and complementing our existing
omnichannel capabilities, supporting our goal of providing our
customers with the ability to engage with our brands, whenever,
wherever and however they choose to do so,” said Fran Horowitz, CEO
of Abercrombie & Fitch Co. “We are proud to have Majid Al
Futtaim as a partner to drive and support our continued expansion
throughout the region.”
The franchise agreement will see the brands
eventually expanding into Oman and Bahrain strengthening the
company’s profile and the brands’ reach in the region.
About Abercrombie & Fitch:
The Abercrombie & Fitch brand is the iconic
global specialty retailer of high-quality casual luxury apparel and
accessories for men and women. With an updated attitude that
reflects the character, charisma and confidence of today’s 20+
consumer, Abercrombie & Fitch remains true to its 125-year
heritage of creating expertly crafted products with an effortless,
American style.
Abercrombie & Fitch operates approximately 280 stores in 20
countries and online at abercrombie.com at the end of Q2
2017. It is the namesake brand of Abercrombie & Fitch Co.
(NYSE:ANF). The Company’s other brands include abercrombie
kids and Hollister Co.
Media Contact:
Mackenzie Bruce
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
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