TripAdvisor traveler survey reveals that 86
percent of people consider taking a vacation an essential part of
life
Today, Hasbro, Inc. (NASDAQ: HAS) announced its teaming up with
TripAdvisor®, the travel site that helps you find the latest
reviews and lowest prices, to add vacations into the iconic THE
GAME OF LIFE game. For the first time in the board game’s 60-year
history, players will be encouraged to “take a break” and choose
their dream destination with vacation cards inspired by some of
TripAdvisor’s top-ranked family destinations and activities. THE
GAME OF LIFE game’s new vacation card options includes a ski trip,
a beach day in Punta Cana, hiking the Great Wall of China, and
visiting the Eiffel Tower. Knowing travel, like life, can sometimes
include twists and turns, Hasbro also threw in a few travel mishaps
like a camping failure and a flight cancelled last minute to add
another dimension to gameplay.
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TripAdvisor Survey finds 70% of U.S.
travelers say sightseeing is their favorite family travel activity.
THE GAME OF LIFE game’s new vacation card includes sightseeing
activities such as visiting the Eiffel Tower.
In a recent survey, TripAdvisor asked more than 1,600 U.S.
travelers about their travel preferences, particularly as they
relate to family vacations. The results illustrate how important
not just travel – but family travel – is to consumers. Survey
highlights include:
- 86 percent of respondents say taking a
vacation is an essential part of life
- 88 percent of respondents say vacations
enhanced their lives
- More than half of respondents feel
happier, rejuvenated and closer with their families after taking a
family vacation
- 86 percent of all respondents plan to
take a family trip this year; 71 percent say they typically take a
few family trips per year
- 87 percent of respondents say creating
memories is the most important benefit of family travel
- Florida, which will be included as a
new THE GAME OF LIFE vacation option, was named the top family
vacation destination by respondents
“Graduating from college, getting married, buying a house, and
having a family are all major life milestones, but we realized we
were missing one important element – vacations!” said Jonathan
Berkowitz, senior vice president of Hasbro Gaming. “Through our
work with TripAdvisor, we’re introducing vacations and adventures
into the iconic board game for the first time to encourage families
to take a break, connect, and make lifelong travel memories
together.”
“As travel is such an essential part of life, it seemed only
natural to team up with Hasbro to integrate some of the TripAdvisor
community’s favorite travel destinations and activities within The
Game of Life,” said Neela Pal, vice president of brand marketing at
TripAdvisor.
THE GAME OF LIFE game with the vacation updates will be
available at most major retailers nationwide and
on HasbroToyShop.com this August for the approximate retail
price of $19.99.
Inspired by the word ‘LIFE’ contained in The Milton Bradley
Company’s 1860 game “The Checkered Game of Life,” inventor Reuben
Klamer developed THE GAME OF LIFE game in 1960 which since has
become one of the most popular and iconic games around the world.
Fans can stay updated on the latest Hasbro Gaming news at
Facebook.com/HasbroGaming, @HasbroNews on Twitter and @Hasbro on
Instagram.
About the TripAdvisor Vacation SurveyIn spring 2017,
TripAdvisor surveyed more than 1,600 travelers in the United
States. The survey questioned people about their ideal vacations
and the value of taking a vacation with their families.
About HasbroHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier
partner brands. The Company's Hasbro Studios and its film
label, Allspark Pictures, are building its brands globally through
great storytelling and content on all screens. Through its
commitment to corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About TripAdvisorTripAdvisor, the world's largest travel
site*, enables travelers to unleash the full potential of every
trip. With more than 535 million reviews and opinions covering the
world's largest selection of travel listings worldwide -- over 7
million accommodations, airlines, attractions, and restaurants --
TripAdvisor provides travelers with the wisdom of the crowds to
help them decide where to stay, how to fly, what to do and where to
eat. TripAdvisor also compares prices from more than 200 hotel
booking sites so travelers can find the lowest price on the hotel
that's right for them. TripAdvisor-branded sites are available in
49 markets, and are home to the world's largest travel community of
415 million average unique monthly visitors,** all looking to get
the most out of every trip. TripAdvisor: Know better. Book
better. Go better.
TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries,
manages and operates websites under 20other travel media
brands:www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites,
worldwide, May 2017**Source: TripAdvisor log files, Q1
2017
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Hasbro, Inc.Jen DeAngelis, 401-727-6833
Hasbro (NASDAQ:HAS)
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