Tony Romo Joins Team SKECHERS
August 23 2017 - 9:00AM
Business Wire
Star Quarterback to Appear in Global Men’s
Footwear Campaign
SKECHERS (NYSE:SKX) continues to grow its roster of sports icons
representing the top casual lifestyle footwear brand in the United
States* with the announcement that recently retired superstar
Dallas Cowboys quarterback Tony Romo will be wearing SKECHERS men’s
footwear in a multi-platform global marketing campaign set to
launch later this year.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170823005007/en/
Retired Dallas quarterback Tony Romo
signs on with Skechers (Photo: Business Wire)
“After 14 years on the field with the Cowboys, it was time to
hang up my cleats, but these comfortable SKECHERS shoes are perfect
for my life and career after football,” said Tony Romo, who will be
working with CBS Sports. “It’s an honor to follow in the footsteps
of Joe Montana and Howie Long as a SKECHERS ambassador. I’m looking
forward to retirement with SKECHERS!”
“Partnering with elite athletes has proven to be an effective
way to reach sports fans of all ages and Tony Romo certainly fits
the mold of the iconic stars who have represented our men’s
footwear collection,” added Michael Greenberg, president of
SKECHERS. “Not only was he great on the field, but Tony is a media
superstar as well, and we know as his fans follow him to the
broadcast side, his reach will help convey how our athletic and
casual footwear delivers on style and comfort for men
everywhere.”
After winning the Walter Payton Award in 2002 at the end of his
collegiate career, Tony Romo signed as an undrafted free agent with
the Cowboys in 2003 and became their starting quarterback during
the 2006 season. Over the next decade, he guided the team to four
postseason appearances and was named to the Pro Bowl four times.
Romo is legendary in Dallas holding several team records, including
passing touchdowns, passing yards, most games with at least 300
passing yards, and games with three or more touchdown passes and
his 97.1 passer rating is the fourth all time for the league and
the highest among retired players. Romo retired following the 2016
season and has transitioned to the broadcast booth where he will be
the lead color analyst paired with Jim Nantz on CBS Sports coverage
of the 2017 season.
Romo joins a roster of SKECHERS athletes that currently includes
baseball slugger David Ortiz, boxer Sugar Ray Leonard plus football
legends Joe Montana and Howie Long. SKECHERS has utilized sports
icons when advertising its Men’s collection for 15 years with an
alumni list featuring names like Pete Rose, Mariano Rivera, Ozzie
Smith, Tommy Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem
Abdul-Jabbar, Rick Fox, and Wayne Gretzky.
In recent years, the range of SKECHERS men’s footwear has
expanded to include a wide array of trend-right casual and sport
styles, and innovations such as SKECHERS Air-Cooled Memory Foam for
long-lasting comfort. Styles from the SKECHERS men’s collection are
available in SKECHERS retail stores as well as department stores
and footwear retailers around the globe.
*SportsOneSource 52-week report 7/11/17
About SKECHERS USA, Inc.SKECHERS USA, Inc., based in
Manhattan Beach, California, designs, develops and markets a
diverse range of lifestyle footwear for men, women and children, as
well as performance footwear for men and women. SKECHERS footwear
is available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 2,305 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages
its international business through a network of global
distributors, joint venture partners in Asia and the Middle East,
and wholly-owned subsidiaries in Canada, Japan, throughout Europe
and Latin America. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2016 and its quarterly report
on Form 10-Q for the three months ended June 30, 2017. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170823005007/en/
SKECHERS USAJennifer Clay, (310) 937-1326jennc@skechers.com
Skechers USA (NYSE:SKX)
Historical Stock Chart
From Mar 2024 to Apr 2024
Skechers USA (NYSE:SKX)
Historical Stock Chart
From Apr 2023 to Apr 2024