NEW YORK, Aug. 22, 2017 /PRNewswire/ -- Foot Locker
(NYSE: FL) announced today the
release of its newest digital campaign with adidas, featuring NBA
star James Harden. The spot,
entitled "Summer of Harden," follows the player as he reflects on
his notable off-season accomplishments and adventures.
In the commercial, debuting on Foot Locker's YouTube channel,
Harden goes about his daily summer routine, working out on a
treadmill, perfecting his shot, recovering in a hot tub and getting
dressed in the freshest adidas gear from Foot Locker. He reflects
on his off-season experiences, from the runways of Paris Fashion
Week to his "little raise at work," as it becomes apparent the NBA
star's off-season routine is taking place from the luxury of a
sun-soaked private yacht.
"I've definitely had a summer to remember," said Harden.
"I like to give my fans a look into my life off
the court and we had fun with Foot Locker and adidas on this one to
make this a little extra with the yacht."
The campaign features some of Harden's favorite off-season
sneakers, including the adidas EQT, alphabounce and Harden LS, all
available at Foot Locker. The third colorway of the Harden LS, "LA
Life," drops in Foot Locker stores and on footlocker.com globally
later this week.
"This has truly been the 'Summer of Harden,'" said Stacy Cunningham, vice president of brand
marketing and services at Foot Locker North America. "Both on and
off the court, James is living his life to the fullest and doing so
in style. This is something our Foot Locker customers admire and
follow, especially during the back-to-school season, when style is
everything. We're glad that Foot Locker can be a part of his best
summer yet."
About Foot Locker:
Foot Locker is part of Foot Locker,
Inc., a specialty athletic retailer that operates approximately
3,350 stores in 23 countries in North
America, Europe,
Australia, and New Zealand. Through its Foot Locker, Kids
Foot Locker, Lady Foot Locker,
Champs Sports, Footaction, SIX:02, Runners Point and Sidestep
retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com and SIX02.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | App:
iOS and Android #Approved
About adidas:
adidas has been providing innovative
products to help the world's best athletes perform at elite levels
for more than 60 years, from past legends to today's superstars,
such as James Harden, Damian Lillard, Derrick
Rose, Candace Parker,
Nneka Ogwumike, Kyle Lowry, Andrew
Wiggins and Kristaps Porzingis.
Join the conversation @adidashoops on Twitter and Instagram with
#HardenLS
Native Twitter Link: https://t.co/AdO38kyaWr
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SOURCE Foot Locker, Inc.