CHICAGO, Aug. 22, 2017 /PRNewswire/ -- Envestnet | Tamarac
today announced it has launched the Tamarac app on the Salesforce
AppExchange, empowering businesses to connect with their customers,
partners and employees in entirely new ways. Tamarac will now
easily integrate client, household and account data from its
portfolio management software to provide a powerful and
comprehensive platform solution for independent registered
investment advisors (RIAs).
Built on the Salesforce Platform, the Tamarac app is currently
available on the AppExchange at
https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000EFooJUAT
"Advisors can lose hours of productivity if their CRM and
portfolio reporting applications are not in sync, exponentially
increasing the time it takes to enter data between systems and
servicing their clients," said Stuart
DePina, president of Envestnet | Tamarac. "With this new
integration, we're providing advisors with more choices regarding
their CRM platform, while streamlining their regular workflows and
enabling them to provide a higher level of service to their
investor clients."
Financial advisors can easily create new clients and households
in Tamarac from Salesforce and they can utilize the app's flexible
configuration to easily map Tamarac data to customized Salesforce
fields and records. For example, household addresses updated in
Salesforce will automatically update the mailing label in Tamarac
for client reporting. This user friendly setup makes the
field-mapping experience turnkey, with no need for a web
developer.
RIAs that use both the Tamarac portfolio management platform and
the new Tamarac app can experience significant efficiencies with
this integration, including:
- Streamlined data maintenance through bi-directional data
integration to cut down on dual data entry.
- The ability to control and configure which data fields are
integrated, allowing for deep customization.
- Single sign-on between the two systems for ease of use and
daily workflow.
- Automatically updated financial accounts, allowing advisors to
see clients' financial pictures clearly.
- Tracked updates to client address and household assignments to
audit when data was updated and by whom.
- Compatibility with Salesforce Lightning technology for Sales
Cloud and Financial Services Cloud.
"The Envestnet | Tamarac-Salesforce integration greatly
simplifies our prospect-to-client conversion process, as well as
making our daily workflows and data maintenance much more
efficient. Integrated data ultimately translates into a
better end-client experience," said Michael
Kossman, COO & CCO at Aspiriant. "Tamarac continues to
be a dedicated and innovative technology partner, allowing us to
focus on providing our clients with a superior service
offering."
"Everyone and everything is getting smarter and more connected
than ever before, and companies are looking to transform the way
they connect with customers, partners and employees," said
Kori O'Brien, SVP, ISV Sales,
Salesforce. "By leveraging the power of the Salesforce Platform,
Envestnet | Tamarac provides customers with an exciting new way to
deliver a comprehensive and scalable platform for financial
advisors."
Technology integration turbocharges advisor productivity.
According to a recent Aite Group study, Independent registered
investment advisors (RIAs) with advanced technology integration
allocate nearly 19 percent more time to client investment
management compared to their peers with basic or no integration.
Additionally, independent RIAs with advanced technology integration
benefit from a 50 percent increase in advice activity, which
translates into 57 percent more clients served, 78 percent larger
books of business and 46 percent greater practice revenue compared
to their peers without advanced integration, according to the same
study1.
About Salesforce AppExchange
Salesforce AppExchange is
the world's leading enterprise apps marketplace that empowers
companies to sell, service, market and engage in entirely new ways.
With 3,500 partner apps and more than 4 million customer installs,
it is the most comprehensive source of cloud, mobile, social, IT
and data science technologies for businesses.
Additional Resources
- Like Salesforce on Facebook:
http://www.facebook.com/salesforce
- Follow Salesforce on Twitter:
https://twitter.com/salesforce
Salesforce, AppExchange and others are among the trademarks of
Salesforce.com, inc.
About Envestnet
Envestnet, Inc. (NYSE: ENV) is the
leading provider of intelligent systems for wealth management and
financial wellness. Envestnet's unified technology enhances advisor
productivity and strengthens the wealth management process.
Envestnet empowers enterprises and advisors to more fully
understand their clients and deliver better outcomes.
Envestnet enables financial advisors to better manage client
outcomes and strengthen their practices. Institutional-quality
research and advanced portfolio solutions are provided through
Envestnet | PMC, our Portfolio Management Consultants group.
Envestnet | Yodlee is a leading data aggregation and data analytics
platform powering dynamic, cloud-based innovation for digital
financial services. Envestnet | Tamarac provides leading
rebalancing, reporting, and practice management software for
advisors. Envestnet | Retirement Solutions provides retirement
advisors with an integrated platform that combines leading practice
management technology, research and due diligence, data
aggregation, compliance tools, fiduciary solutions and intelligent
managed account solutions.
More than 57,000 advisors and 2,500 companies including: 16 of
the 20 largest U.S. banks, 38 of the 50 largest wealth management
and brokerage firms, over 500 of the largest Registered Investment
Advisors, and hundreds of Internet services companies, leverage
Envestnet technology and services. Envestnet solutions enhance
knowledge of the client, accelerate client on-boarding, improve
client digital experiences, and help drive better outcomes for
enterprises, advisors, and their clients.
For more information about Envestnet | Tamarac, please visit
www.tamaracinc.com and follow @TamaracInc.
1http://www.tamaracinc.com/_Media/PDF/White_Paper_Aite_Advanced_Technology_Integration.pdf
Media Contact:
Jill
Lewis
Weber Shandwick
952.346.6279
jlewis@webershandwick.com
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SOURCE Envestnet | Tamarac