HOFFMAN ESTATES, Ill.,
Aug. 22, 2017 /PRNewswire/ -- Sears
Holdings today announced it has signed two licensing agreements
that will broaden the reach of its Kenmore and DieHard brands
internationally.
Cleva North America, Inc. will
manufacture Kenmore and Kenmore
Elite vacuums and accessories for distribution at retailers
worldwide. The agreement applies to vacuum cleaners, stick vacuums,
hand vacuums, robotic vacuums, carpet cleaners, bare floor
cleaners, sweepers and accessories.
Dorcy, International will manufacture DieHard Alkaline batteries
and flashlights for distribution in the U.S., Puerto Rico and the Caribbean plus Latin
America and some locations in the South Pacific. The
agreement renews and expands the existing distribution of these
DieHard products and applies to: A, AA, AAA, C, D, 6 volt and 9
volt alkaline specialty batteries, as well as flashlights.
"The Kenmore brand is one of the most awarded and trusted
American brands and is woven into the fabric of our home
lifestyle," said Tom Park, president
of Kenmore, Craftsman and DieHard
brands at Sears Holdings. "DieHard is America's most trusted,
reliable and preferred vehicle battery brand. Both of these
agreements are examples of our expansion strategy to unleash the
power of these iconic brands internationally. We will have direct
and active involvement in building the business with our licensing
partners and we're confident that both Cleva and Dorcy will
maintain our high quality standards," Park added.
"We are excited about the opportunity to expand the Kenmore line of vacuums to key retailers and
continue the legacy of the Kenmore
brand," said Bob Davis, president of
Cleva North America, Inc. "Cleva is
passionate in our commitment to bring top performing, high-quality
Kenmore vacuums to the
market. With our ongoing attention to product innovation and
consumer focused solutions, Cleva will be adding new products to
its current award-winning portfolio of Kenmore vacuum cleaners."
"We are thrilled to be partnering with the DieHard brand to
bring this incredible product portfolio to a wider consumer
audience," said Tom Beckett,
president and CEO of Dorcy International. "Dorcy's global
development team is working hard to create new and innovative
products in this space that reflect the trust and integrity that
have long been associated with the DieHard name."
In other efforts to expand the reach of the Kenmore brand, Sears
recently announced the launch of Kenmore products on Amazon.com.
Terms of the deals were not disclosed.
Forward-looking statements:
This press release contains forward-looking statements intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Whenever used,
words such as "will," "expect," and other terms of similar meaning
are intended to identify such forward-looking statements.
Forward-looking statements, including these, are based on the
current beliefs and expectations of our management and are subject
to significant risks, assumptions and uncertainties, many of which
are beyond the Company's control, that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements. Detailed descriptions
of other risks relating to Sears Holdings are discussed in our most
recent Annual Report on Form 10-K and other filings with the
Securities and Exchange Commission. While we believe that our
forecasts and assumptions are reasonable, we caution that actual
results may differ materially. We intend the forward-looking
statements to speak only as of the time made and do not undertake
to update or revise them as more information becomes available,
except as required by law.
About Sears Holdings Corporation
Sears Holdings
Corporation (NASDAQ: SHLD) is a leading integrated retailer focused
on seamlessly connecting the digital and physical shopping
experiences to serve our members - wherever, whenever and however
they want to shop. Sears Holdings is home to Shop Your
Way®, a social shopping platform offering members
rewards for shopping at Sears and Kmart as well as with other
retail partners across categories important to them. The Company
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation, with full-line and specialty retail stores
across the United States. For
more information, visit www.searsholdings.com
About the Kenmore Brand
The Kenmore Brand is an
industry leader in delivering trusted performance in the home with
smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance
brand for over 100 years, the Kenmore brand continues to give
consumers more time, efficiency and improved results for better
living with industry-leading products across small and large
appliance categories. For more information, visit www.kenmore.com,
www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About the DieHard Brand
Introduced in 1967, Sears
designed the original DieHard automotive battery to produce 35
percent more usable starting power than other similar batteries.
Featuring a revolutionary tough, thin-walled case of translucent
polypropylene plastic, which was 50 percent thinner than
conventional black rubber-type battery enclosures, the design's
extra room meant bigger plates, more acid and extra starting power.
During testing, not a single failure was reported in over 26,000
starts in temperatures ranging from sub-zero to more than 100
degrees, hence the name "DieHard." See more DieHard history and
compelling "Battery Torture" video at www.DieHard.com.
About Cleva North America,
Inc.
Cleva North America,
Inc. offers an award-winning portfolio of innovative brands,
including Vacmaster Professional®, Vacmaster®, Duravac™, Armor All™
and LawnMaster®. With award-winning, proven experience in
engineering and motor technology, Cleva incorporates the latest
processes and highest standards for engineering, design, and
production. The result is high-quality products with exceptional
performance and durability. Cleva takes pride in producing a
premium product at a great value. We will continue to usher in new,
innovative products designed to meet our customers' needs. For more
information on Vacmaster®, visit vacmaster.com; like us on
Facebook® (facebook.com/vacmastervacs); or follow us on Twitter®
(@vacmastervacs).
About Dorcy International
A Privately held company,
headquartered in Columbus, Ohio,
DORCY has marketed Flashlight products and batteries for over 55
years and is proud to be business partners with many of the world's
largest retailers. DORCY is a global enterprise with sales
and marketing offices in Basel,
Brisbane, Sydney, Hong
Kong, Toronto, and is
headquartered in Columbus Ohio. Dorcy's Competitive
Advantages Include: In house design and engineering capability, the
widest range of Lighting Products available, speed to market with
evolving Market demands – LED, Fashion Trends, Materials and
technology. With a complete complimentary Flashlight and Battery
Program DORCY has the strongest promotions in the industry.
http://www.Dorcy.com.
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SOURCE Sears, Roebuck and Co.