TechTarget Launches SearchHRSoftware.com to Help Bus. & IT Professionals Keep Pace with Rapidly-Growing HR Technology Market
August 21 2017 - 3:42PM
Business Wire
Global technology media and purchase intent-driven marketing and
sales services company TechTarget, Inc. (Nasdaq: TTGT) today
announced the launch of SearchHRSoftware.com™, a new website
designed to serve the informational needs of today’s business and
IT decision makers as they evaluate, implement and integrate HR
software. SearchHRSoftware.com will act as an independent online
community that provides tips, case studies and neutral guidance on
the latest innovations and future direction of HR technology.
According to Market Analysis, the global HR software market is
expected to grow at a compound annual growth rate (CAGR) of 2.4%
reaching approximately $9.2 billion by 2022. This growth is being
driven by talent management sectors (recruitment, onboarding,
learning, performance management, and employee engagement) as well
as the shift to software-as-a-service (SaaS) model for core HR
systems.
“The HR software market is in the midst of major transformation
and innovation. However, despite market expansion, there is clearly
a lack of resources for individuals and buying teams who are
directly involved in HR technology purchases,” said Stephanie
Corby, Publisher of Business Applications and Architecture Media,
TechTarget. “SearchHRSoftware.com will fill this information gap by
publishing in-depth, vendor-neutral content that focuses on all
current and emerging areas of HR technology, both from a business
and IT perspective.”
TechTarget has covered HR software extensively over the past
several years but has seen significant growth in page views in this
area over the past year (55% growth in the past 12 months). The
goal of the new site is to elevate this continuing coverage and
curate a better content experience for the reader.
Furthermore, SearchHRSoftware.com will enable customers to align
with the most in-depth content related to all software categories
under the HCM umbrella (Core HR systems, Talent Management,
Workforce Management, People Analytics, etc.) and provide them with
demand generation, sales enablement, data services, and brand
messaging vehicles to target active accounts and prospects
throughout the buy cycle.
SearchHRSoftware.com joins TechTarget’s portfolio of websites
specializing in both cloud and on-premise business applications
including: SearchManufacturingERP.com™,
SearchCloudApplications.com™, SearchBusinessAnalytics.com™,
SearchOracle.com™ and SearchSAP.com™.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
©2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and
SearchManufacturingERP.com, SearchCloudApplications.com,
SearchBusinessAnalytics.com, SearchOracle.com and SearchSAP.com are
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170821005795/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Apr 2023 to Apr 2024