After 44 Years, RE/MAX Reveals Refreshed Brand
Identity
KELOWNA, BC and TORONTO,
Aug. 21, 2017 /CNW/ - The
world's most productive real estate network* is getting even
stronger. RE/MAX Co-CEOs, Dave
Liniger and Adam Contos,
revealed today a refreshed family of RE/MAX brands, including the
world famous balloon logo and wordmark, to hundreds of franchise
owners at the annual RE/MAX Broker Owner Conference in San Francisco.
The iconic red, white and blue hot air balloon has been updated
to be brighter, more modern and more appealing to the home buyers
and sellers of today – while being instantly recognizable as
RE/MAX.
"Great brands evolve and RE/MAX is no different," said
Christopher Alexander, Regional
Director, RE/MAX INTEGRA, Ontario-Atlantic. "We believe the updated
balloon, wordmark and family of brands will help our agents grow
their business and give them an even bigger competitive advantage
in digital, social media and mobile marketing. It's a fresh,
forward-looking design for a fresh, forward-looking
organization."
According to Elaine Langhout,
Regional Advertising Director at RE/MAX of Western Canada, the responses of more than
20,000 consumers factored into the decision to embark on a brand
refresh which is the first in the 44 year history of the real
estate franchisor.
"It's a brand evolution, not a brand revolution," said Langhout.
"The subtle adjustments to the most powerful image in real estate
was a natural next step across our residential, luxury and
commercial brands."
That's the Sign of a RE/MAX Agent
The brand refresh continues to grow alongside current real
estate trends. A recent survey conducted by Leger on RE/MAX's
behalf found that millennials are more likely to plan to buy a home
in the next 5-10 years compared to Canadians aged 35 and older.
"Over three-quarters of Canadians between the ages of 18-34
indicated they are planning to buy a home in the next 5-10 years,
highlighting the key role they are likely to play in the Canadian
market in the years to come," said Elton
Ash, Regional Vice President, RE/MAX of Western Canada. "At the same time, real estate
tools and technologies have drastically changed the way we help
people buy and sell houses. The refreshed brand is in line with
these demographic shifts and industry advancements and underscores
our continued dedication to position RE/MAX agents as industry
leaders for the home buyers and sellers of today and tomorrow."
Looking Beyond the Horizon
In the coming months, consumers will begin to see the new logo
on yard signs, office fronts and digital and out of home
advertising. In addition, the network of 115,000 agents in more
than 100 countries and territories will celebrate the refreshed
look with local events on a global day of celebration on
September 20, including at RE/MAX
headquarters in Denver. The crisp,
contemporary twist on the iconic brand will also be seen on
remax.ca and in RE/MAX advertising starting this fall.
About the RE/MAX Network
RE/MAX was founded in 1973 by
Dave and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. Over 115,000 agents provide RE/MAX a global reach of
more than 100 countries and territories. Nobody sells more real
estate than RE/MAX when measured by residential transaction sides.
RE/MAX, LLC, one of the world's leading franchisors of real estate
brokerage services, is a wholly-owned subsidiary of RMCO, LLC,
which is controlled and managed by RE/MAX Holdings, Inc.
(NYSE:RMAX). With a passion for the communities in which its agents
live and work, RE/MAX is proud to have raised more than
$157 million for Children's Miracle
Network Hospitals® and other charities. For more information about
RE/MAX, to search home listings or find an agent in your community,
please visit www.remax.com. For the latest news about RE/MAX,
please visit www.remax.com/newsroom.
SOURCE RE/MAX