DENVER, Aug. 21, 2017 /PRNewswire/ -- The world's
most productive real estate network* is getting even stronger.
RE/MAX Co-CEOs, Dave Liniger and
Adam Contos, revealed today a
refreshed RE/MAX brand, including the world famous balloon logo and
wordmark, to hundreds of franchise owners at the annual RE/MAX
Broker Owner Conference in San
Francisco.
Access the refreshed wordmark and balloon logo
here.
"Our new look better represents the enthusiastic entrepreneurs
who comprise our network," said Contos. "Great brands evolve and
RE/MAX is no different. We believe the updated balloon and wordmark
will help our agents grow their business and give them an even
bigger competitive advantage in digital, social media and mobile
marketing."
RE/MAX Balloon Still Flying High
The iconic red, white and blue hot air balloon has been updated to
be brighter, more modern and more appealing to the home buyers and
sellers of today – while being instantly recognizable as
RE/MAX.
According to Pete Crowe, RE/MAX
Senior Vice President of Communications and Marketing, the
responses of more than 20,000 consumers factored into the decision
to embark on a brand refresh which is the first in the 44 year
history of the real estate franchisor.
"It's a brand evolution, not a brand revolution," said Crowe.
"The subtle adjustments to the most powerful image in real estate
was a natural next step across our residential, luxury and
commercial brands."
That's the Sign of a RE/MAX Agent
Building on the 2016 launch of the Sign of a RE/MAX Agent campaign,
the brand refresh continues to grow alongside current real estate
trends. For the fourth straight year, the largest group of
homebuyers are millennials, who compose 34 percent of buyers.
"Buyers who are 36 years old and younger continue to purchase
homes at a higher rate than other age groups," said Crowe. "At the
same time, real estate tools and technologies have drastically
changed the way we help people buy and sell houses. The refreshed
brand is a proactive move to continue to position RE/MAX agents as
industry leaders for the home buyers and sellers of today and
tomorrow."
Looking Beyond the Horizon
In the coming months, consumers will begin to see the new logo on
yard signs, office fronts and advertising. In addition, the network
of 115,000 agents in more than 100 countries and territories will
celebrate the refreshed look with local events on a global day of
celebration on September 20,
including at RE/MAX headquarters in Denver. The crisp, contemporary twist on the
iconic brand will also be seen on remax.com and in RE/MAX
television ads starting this fall.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail
Liniger, with an innovative, entrepreneurial culture
affording its agents and franchisees the flexibility to operate
their businesses with great independence. Over 115,000 agents
provide RE/MAX a global reach of more than 100 countries and
territories. Nobody sells more real estate than RE/MAX when
measured by residential transaction sides. RE/MAX, LLC, one of the
world's leading franchisors of real estate brokerage services, is a
wholly-owned subsidiary of RMCO, LLC, which is controlled and
managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for
the communities in which its agents live and work, RE/MAX is proud
to have raised more than $157 million
for Children's Miracle Network Hospitals® and other charities. For
more information about RE/MAX, to search home listings or find an
agent in your community, please visit www.remax.com. For the latest
news about RE/MAX, please visit www.remax.com/newsroom.
*As measured by residential transaction sides.
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SOURCE RE/MAX, LLC