Evine Brings Paula Deen, John O’Hurley and Akos “The Solutionist” to one of the Country’s Largest State Fairs
August 21 2017 - 08:03AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
video commerce company (evine.com), today announced that for the
first time in the Company’s history, it will broadcast live from
the Minnesota State Fair, North America’s largest 12-day event
which attracts nearly two million visitors annually. Appearing on
the opening day of the fair, August 24th, the live broadcast will
feature celebrity guests Paula Deen, John O’Hurley (J. Peterman
from Seinfeld), as well as Akos “The Solutionist” Jankura, one of
the world’s top inventors and problem-solving experts. In addition
to the live shows, the event will provide an interactive Evine
experience for the hundreds of thousands of fans attending the fair
on that day.
“Simply put, the Minnesota State Fair is one of the biggest –
and best – fairs in the U.S. and we couldn’t be more excited to be
the first retailer of our kind to broadcast live from such an
event,” said Bob Rosenblatt, Chief Executive Officer at Evine. “The
‘Great Minnesota Get-Together’ is the perfect opportunity to bring
the Evine experience to our Minnesota neighbors and have a chance
to meet new friends of Evine as well.”
Beginning at 12:00pm ET, fair-goers can grab a seat and watch
“Paula Deen’s Kitchen,” a two-hour show that will broadcast live to
Evine’s more than 87 million homes. The Queen of Southern Cuisine
will demonstrate how to whip up fair-food with ease, and with less
fat, using her air fryer and other signature kitchen items. In
addition to having an opportunity to participate in the live
audience, fans at the fair will get a chance to meet Paula Deen and
get a photo or autograph at 3:00pm ET.
“Being from the south, I’m no stranger to a good ol’ fair,” said
Paula Deen. “I’ve heard the Minnesota State Fair is truly in a
league of its own and I am excited to be a part of one of the
greatest get-togethers in the country. I can’t wait to try some
classic fair foods, test my hand at carving a butter princess, cook
up my favorite dishes, and get to meet all of the wonderful people
at the Evine stage.”
Following Paula Deen, at 3:00pm ET, “Pet Shoppe with John
O’Hurley” will broadcast live and present pet care products and
educational tips for pet parents. Like Paula, fans will get a
chance to meet John O’Hurley beginning at 12:00pm ET. The final
live broadcast hour of the day will feature Akos “The Solutionist”
with his unique and innovative items that solve even the most
complex real-life problems. Viewers can tune in to catch him live
at 5:00pm ET.
In addition to live shows, Evine will offer a variety of
hands-on and engaging experiences, both at the fair as well as on
Evine’s social channels. Fans are invited to watch a Facebook Live
show featuring Paula Deen at 2:30pm ET and a YouTube Live show
covering an Evine Found at the Fair product search at 6:00pm ET.
Fair-goers will also have opportunities to win prizes, take fun
photos and meet a handful of Evine’s on-air hosts.
Evine’s stage will be located at the Expo Place at the Minnesota
State Fair, located north of Murphy Avenue between Cooper and
Cosgrove streets, and east of the Pet Center.
Viewers are invited to watch the live broadcast via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228, Apple TV, Roku,
Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on Evine at the State Fair, visit
www.evine.com/SstateFfair.com For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a mix of proprietary, exclusive and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches more than 87 million
cable and satellite television homes with entertaining content in a
comprehensive digital shopping experience 24 hours a day.
About the Minnesota State Fair The
Minnesota State Fair is one of the largest and best-attended
expositions in the world, attracting 1.9 million visitors annually.
Showcasing Minnesota’s finest agriculture, art and industry, the
Great Minnesota Get-Together is always 12 Days of Fun Ending Labor
Day. Visit mnstatefair.org for more information. The 2017 Minnesota
State Fair runs Aug. 24 - Labor Day, Sept. 4.
Contact:
Media:
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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