New York’s Beloved Burger, Hot Dog and Frozen
Custard Stand Heads to Mainland China
Come on by, Shanghai! Shake Shack’s expansion plans in Asia are
heating up. After announcing in July that the first-ever Hong Kong
location will open in 2018, plans are now underway for Shake
Shack Inc. (“Shake Shack” or the “Company”) (NYSE:SHAK) and its
licensee, Maxim’s Caterers Limited, to open the first restaurant
in mainland China by 2019.
Maxim’s Caterers Limited has more than 60 years of experience in
food and retail as a diversified operator of full-service and
quick-service restaurants, bakeries, and coffee shops in Asia. As a
highly respected and proven operator, Maxim’s is perfectly fit to
bring Shake Shack to Shanghai and Shake Shack is proud to partner
with Maxim’s Caterers Limited to open 25 total Shacks in Shanghai
and East China through 2028.
Shake Shack is a critically acclaimed, modern day “roadside”
burger stand known for its 100% all-natural Angus beef burgers and
flat-top Vienna beef dogs (no added hormones and no
antibiotics ever), 100% all-natural cage-free chicken (no
antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. Shake Shack’s fine dining heritage and commitment to premium
ingredients, coupled with its fun and lively environment has earned
the brand a cult-like following around the world.
“There’s incredible opportunity in China and I couldn't think of
a better place to begin this chapter of our story than Shanghai, a
city that understands great brands, appreciates premium
ingredients, and ultimately loves food,” said Randy Garutti, CEO
of Shake Shack. “The city’s streets overflow with vibrant
flavors and energy every day and we can’t wait to join Shanghai’s
thriving food community.”
“I was first introduced to Chairman and Managing Director
Michael Wu and Maxim’s in 2014, and as our relationship grew I
became confident that they were the ideal partner to lead our
expansion into Shanghai, a market that is key to the growth of our
global brand,” said Michael Kark, Vice President of Shake Shack
Global Licensing. “I couldn't be more proud to take this first
step in our journey to bring Shake Shack from NYC to Shanghai.”
The menu will feature Shake Shack’s signature items including
the ShackBurger®, Shack-cago Dog®, classic
crinkle-cut fries, beer, wine and frozen custard ice
cream. In keeping with its mission to Stand For Something
Good®, Shake Shack intends to work with local purveyors and
producers to create a one-of-a-kind Shack for the Shanghai
community.
“We are extremely excited to partner with Shake Shack and
introduce the brand to Shanghai and East China, following the
announcement of taking the brand to Hong Kong,” said Michael Wu,
Chairman and Managing Director, Maxim’s Caterers Limited. “Our
common value of providing a quality and lively dining experience
through a dynamic team fuels our passion to serve the Shanghai
community that appreciates great food and style.”
Shake Shack is a New York City institution and global brand. In
its thirteen-year history, Shake Shack has been recognized with
countless accolades, including Bon Appétit's "The 20 Most Important
Restaurants in America" (ranked #16), TIME Magazine's "17 Most
Influential Burgers of All Time" (ranked #7 for the ShackBurger)
and winning "Best Burger" in 2007 and 2014 at the South Beach Wine
and Food Festival's Burger Bash.
For more information, please visit: www.shakeshack.com |
www.facebook.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known
for its 100% all-natural Angus beef burgers and flat-top Vienna
beef dogs (no added hormones and no antibiotics ever), 100%
all-natural cage-free chicken (no antibiotics ever), spun-fresh
frozen custard, crinkle cut fries, craft beer and wine
(available at select locations) and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun
and lively community gathering place with widespread appeal. Shake
Shack’s mission is to Stand For Something Good,
from its premium ingredients and caring hiring practices to its
inspiring designs and deep community investment. Since the original
Shack opened in 2004 in NYC’s Madison Square Park, the company has
expanded to more than 80 locations in 18 U.S. States and the
District of Columbia, and more than 50 international locations
including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and
more.
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company
incorporated in Hong Kong) is a leading food and beverage company
comprised of Chinese, Asian and European restaurants, quick service
restaurants, bakery shops, coffee shops, Japanese chain restaurants
and institutional catering, while providing a range of festive
products, including the award-winning Hong Kong MX
Mooncakes. It is the licensee of renowned brands including
Starbucks Coffee, Genki Sushi and Ippudo Ramen, and The Cheesecake
Factory in various territories. Altogether, it has over 980 outlets
in Hong Kong, Macau, Mainland China, Vietnam, Cambodia and
Thailand. To learn more about Maxim’s, visit
www.maxims.com.hk/en.
Forward-Looking Statements
This press release contains forward-looking statements, as
defined in the Private Securities Litigation Reform Act of 1995,
which are subject to risks and uncertainties. All statements other
than statements of historical fact included in this press release,
including but not limited to expected Shack openings, are
forward-looking statements. Forward-looking statements discuss our
current expectations and projections relating to our financial
position, results of operations, plans, objectives, future
performance and business. You can identify forward-looking
statements by the fact that they do not relate strictly to
historical or current facts. All forward-looking statements are
subject to known and unknown risks, uncertainties and other
important factors that may cause actual results to be materially
different. All forward-looking statements are expressly qualified
in their entirety by these cautionary statements. You should
evaluate all forward-looking statements made in this press release
in the context of the risks and uncertainties disclosed from time
to time in the Company’s filings with the Securities and Exchange
Commission, including its most recent annual report on Form 10-K
and its subsequent quarterly report on Form 10-Qs, which are
available online
at www.sec.gov, www.shakeshake.com or upon request
from Shake Shack Inc.
The forward-looking statements included in this press release
are made only as of the date hereof. We undertake no obligation to
publicly update or revise any forward-looking statement as a result
of new information, future events or otherwise, except as otherwise
required by law.
Source: Shake Shack Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20170818005297/en/
Investors:ICRMelissa Calandruccio, (844) SHACK-04
(844-742-2504)investor@shakeshack.comorMichelle Michalski, (844)
SHACK-04 (844-742-2504)investor@shakeshack.comorMedia:Shake
ShackJacqueline Gonzales,
646-747-8776jgonzales@shakeshack.comorKristyn Clark, 646-747-
8776kclark@shakeshack.com
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