SALT LAKE CITY, Aug. 18, 2017 /PRNewswire/ -- The direct
selling industry is booming and USANA is no exception. The Cellular
Nutrition Company announced today that it will be expanding in four
European countries beginning mid-year 2018. The new
markets—Romania, Germany,
Italy, and Spain—will increase
USANA's global footprint from 20 to 24 markets worldwide.
"Further expansion of USANA in Europe broadens our international reach, and
we couldn't be more excited," said USANA
CEO, Kevin Guest. "This
expansion is a great way for us to impact the health of even more
individuals in Europe, which is
in-line with our ultimate goal of creating the healthiest family on
earth."
These new European markets will be supported by both in-country
Field Development Managers and by USANA's European headquarters in
Paris, France. Currently,
all four markets are open to Preferred Customers.
ABOUT THE MARKETS
Romania
- Romania is a very
entrepreneurial population that is hungry for opportunity
- According to the World Economic Forum, Romania is the second-fastest growing economy
in Europe
- Large Romanian populations live in Italy, Spain,
Germany, United States, Canada, and France
Germany
- Germany is the fourth-largest
direct selling market in world, according to Direct Selling News
(DSN)
- According to DSN, the direct selling industry in Germany has grown at a 5.2 percent compound
annual growth rate (CAGR) over the last three years
- Germany is ranked top 10 most
health-conscious countries in world, according to US News
Italy
- Italy is the
12th-largest direct selling market in the world,
according to DSN
- According to DSN, direct selling in Italy has grown at a 4.7 percent CAGR over the
last three years
- According to the International Monetary Fund, Italy has the fourth-largest economy in
Europe
Spain
- Spain has one of the highest
unemployment rates in the world, third highest according to Forbes
(2015)
- According to the World Tourism Organization, Spain is the third-most visited country in the
world
For more information about USANA, visit www.usana.com.
About USANA
Founded in 1992, USANA (NYSE: USNA)
is a U.S.-based nutritional company that manufactures high-quality
supplements, personal care and healthy food products in
its state-of-the-art facility in Salt Lake
City. Learn more about USANA by visiting
http://www.askthescientists.com or the official USANA
blog http://whatsupusana.com.
USANA
|
Media
Contact: Ashley Collins
|
International
Headquarters
|
VP Marketing &
Public Relations
|
www.usana.com
|
(801)
954-7629
|
|
media(at)us.usana(dot)com
|
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SOURCE USANA