Box Brings Intelligence to Cloud Content Management
August 17 2017 - 12:00PM
Business Wire
Leverages Google Cloud Vision to Power Advanced
Image Recognition in the Enterprise
Box, Inc. (NYSE: BOX), a leader in cloud content management,
today announced that it is bringing advanced image recognition
capabilities to enterprise content through an integration with
Google Cloud Vision. Available today in private beta, the
integration represents one of Box’s first use cases of advanced
machine learning to help enterprises improve workflows and drive
efficiencies through more accurate discovery and deeper insights
into unstructured content stored in Box.
“Organizations today have no way to extract insights
from the massive amounts of unstructured data that are
essential to their business, missing a huge opportunity to drive
innovation, efficiency, and cost savings,” said Aaron Levie,
cofounder and CEO, Box. “By combining the machine learning
capabilities of Google Cloud with the critical data businesses
manage and secure in Box, we are enabling our customers – for the
first time – to unlock tremendous new value from their content,
digitize manual workflows, and accelerate business processes.”
Images are the second fastest growing type of business content
in Box, but their value has remained largely untapped. Leveraging
Google Cloud Vision’s machine learning capabilities, Box customers
can surface insights from images by detecting individual objects
and concepts, capture text through optical character recognition
(OCR), automatically add keyword labels to images for faster search
& filtering, and easily build metadata on image catalogs to
automate business processes and speed up workflows across every
industry.
“Box’s application of Google Cloud’s machine learning APIs
brings to life the potential of AI in the enterprise,” said Fei-Fei
Li, Chief Scientist, Google Cloud AI and Professor of Computer
Science, Stanford University. “Understanding images remains a
challenge for businesses and Box’s application of the Vision API
demonstrates how the accessibility of machine learning models can
unlock potential within a business’s own data. Ultimately it will
democratize AI for more people and businesses.”
State-of-the-art Machine Learning for the Enterprise
Image recognition using Google Cloud Vision enables Box
customers to revolutionize how they manage images and streamline
image-based workflows, simply and securely, across their
extended enterprise. For example, they can:
- Accelerate the detection of
quality control issues by making it easier to ingest, tag
and search images.
- Enhance team
collaboration by making all of a project's content,
including whiteboard photos and hand written notes, available in a
single search stream.
- Increase marketing
operations by creating digital asset management (DAM)
repositories, organized by metadata and saved searches.
- Streamline hiring and
on-boarding by having candidates upload a picture of a
driver's license to Box, which detects the information on it,
triggering an automatic background check.
- Improve customer application
processing by enabling customers to scan or take pictures
of forms and automatically initiate workflows.
"Box’s approach to machine learning and image recognition
empowers enterprises to derive value from otherwise unstructured
data,” said Wayne Kurtzman, Research Director, Social and
Experiential Solutions at IDC. “By extending their multi-partner
approach to their intelligence strategy, Box
is leveraging machine learning techniques to deliver
customers with a powerful new benefit: Make image files easily
searchable and more usable, saving time and increasing the value of
and ability to collaborate on visual assets."
Join us at BoxWorks 2017, Box’s annual user conference
happening October 10-12 at Moscone Center in San
Francisco. To register and view the full agenda, please
visit: www.box.com/boxworks/ and stay tuned for ongoing
announcements on amazing industry speakers and event details.
About Box
Box (NYSE:BOX) is the cloud content management company that
empowers enterprises to revolutionize how they work by securely
connecting their people, information and applications. Founded in
2005, Box powers more than 74,000 businesses globally, including
AstraZeneca, General Electric, P&G, and The GAP. Box is
headquartered in Redwood City, CA, with offices across the United
States, Europe and Asia. To learn more about Box,
visit http://www.box.com/.
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BoxAshley McClusky, 650-543-6926ashley@box.com
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