WONYA LUCAS JOINS JCPENNEY BOARD OF DIRECTORS
August 17 2017 - 7:55AM
PLANO, Texas
- (Aug. 17, 2017) - J.
C. Penney Company, Inc. (NYSE: JCP) today announced the
election of Wonya Lucas, president and
chief executive officer of Public
Broadcasting Atlanta, to its board
of directors. Highly regarded for her mass
communications and broadcasting leadership, Lucas has vast
knowledge in how media strategy, digital content, marketing and
distribution drive consumer behavior.
"Wonya has an impressive
background that spans brand management and corporate and media
strategy, and has been responsible for creating some of
television's most highly acclaimed viewer programming," said Marvin
R. Ellison, chairman and chief executive officer of JCPenney. "Her
distinguished background brings tremendous value to our board as
JCPenney continues to build mindshare in a media landscape
saturated with news and information."
Before her leadership position
with Public Broadcasting Atlanta, which includes NPR station WABE,
and Atlanta's PBS station, PBA, Lucas was president and chief
executive officer for TV One, where she was responsible for all
strategic decisions and daily operations. Prior to joining TV One,
Lucas held several positions at Discovery Communications, including
executive vice president and chief operating officer for Discovery
Channel and Science Channel and global chief marketing officer with
responsibility for marketing in 210 countries and over 130
networks. While at Discovery, Lucas helped launch Investigation
Discovery (ID), HUB and OWN networks.
Prior to joining Discovery
Communications in 2008, Lucas served as general and manager and
executive vice president of The Weather Channel Networks, where she
was responsible for daily operations, programming development,
corporate strategy and development, strategic marketing for The
Weather Channel and weather.com. Before joining The Weather Channel
in 2002 as executive vice president of marketing, Lucas held
several positions at Turner Broadcasting, including senior vice
president of strategic marketing for cnn.com and CNN Networks
Worldwide, vice president of business operations and network
development for Turner Entertainment and vice president of
entertainment marketing for TNT. Her other experience includes
brand management roles for The Coca-Cola Company and The Clorox
Company.
"What drew me to the JCPenney
Board is the Company's sense of community and the trust it has
earned from millions of families who count on JCPenney for quality
and value," said Lucas. "I feel honored to be supporting the
Company at a time when building brand relevance and competitive
differentiation are more important than ever."
Lucas holds a B.S. degree in
industrial and systems engineering from the Georgia Institute of
Technology, and an MBA in finance and marketing from The Wharton
School at the University of Pennsylvania.
Media
Relations:
(972) 431-3400 or jcpnews@jcp.com;
follow us at @jcpnews
Investor
Relations:
(972) 431-5500 or
jcpinvestorrelations@jcpenney.com
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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