"It's Pro Time" celebrates everyday
professionals doing extraordinary things
RICHMOND HILL, ON, Aug. 17, 2017 /CNW/ - A new brand
campaign from Staples Canada has
made its debut as part of the company's annual back-to-school
marketing efforts. Launched in the United
States earlier this year, the slogan It's Pro Time
celebrates a commitment to excellence and everyday professionals,
students, teachers and parents.
The new advertising campaign from Canada's back-to-school expert
is rolling out across the country during the company's busiest time
year, through media buys that include TV, radio, digital, print and
flyers, as well as online at the Staples Back-to-School Centre,
email campaigns and a pop-up Pro Lounge in Toronto.
"The creative and tagline are spot on," says Mary Sagat, president of Staples Canada. "It's Pro Time
resonates with our customer base, from parents and teachers to
small business owners and entrepreneurs. It's Pro Time
champions and supports every effort to succeed like a pro and our
busy back-to-school season is the perfect time for us to launch the
slogan here in Canada."
Throughout the season, Staples
encourages parents, students and teachers to "Go back-to-school
like a Pro," which is depicted in the campaign creative, which can
be viewed here and here. It's Pro Time has been adapted for
the Canadian market by McCann
Canada, with TV by McCann, radio by Pirate Radio, print by
Staples in-house, and digital by
McCann and Staples in-house.
With more than 325,000 products online, Staples offers a broad selection of
back-to-school products, a Teacher Appreciation Program to help
educators save on their needs, professional print and marketing
services, well-trained sales associates and a longstanding 100%
price match guarantee.
For additional back-to-school resources from Staples, visit
www.staples.ca/backtoschool.
About Staples Canada/Bureau
en Gros
Staples
Canada/Bureau en Gros makes it easy to make more happen with
more products and more ways to shop. Through its world-class
retail, online and delivery capabilities, Staples lets customers shop however and
whenever they want, whether it's in-store, online, on mobile
devices, or through the company's buy online, pick up in store
option. Staples is dedicated to
offering customers the highest level of service, with more products
than ever, including technology, facilities and breakroom supplies,
furniture, safety supplies, medical supplies, and Print and
Marketing services. The company also invests in a number of
corporate giving programs that actively support environmental,
educational and entrepreneurial initiatives in Canadian communities
from coast to coast. Visit www.staples.ca for more information, or
visit us on Facebook, Twitter and Instagram.
SOURCE Staples Canada Inc.