MONTRÉAL, Aug. 16, 2017
/PRNewswire/ -- Following an extremely competitive process earlier
this spring involving top agencies in Canada and internationally, McCann Canada has been selected as agency
partner for Bombardier Inc. As the world's leading
manufacturer of both planes and trains, Bombardier is headquartered
in Montréal. The mandate will be led out of McCann's Montréal
office and include strategic marketing and communications support
for Bombardier's rail transportation and aerospace businesses, both
at home and
abroad.
"McCann offered extensive experience and created a custom-built
team to meet our needs, including expert resources from their
national and global network. Their collective passion for our
brand, relevant experience and the high level strategic thinking
that they brought to the pitch process was unmatched," said
Stéphanie Laforest, Senior Director, Corporate Strategy, Bombardier
Inc. "The bonus was having all that talent and ability on the
ground in Montréal coupled with insights and resources from the
global network that we can leverage for our international business
units. Their expertise, from brand strategy through to
connections planning and integrated creative solutions, put them on
top and won them the business."
Everywhere people travel by land and in the air, a Bombardier
product is ready to transport them. From category-defining
business jets and commercial aircraft designed for the challenges
of today, to sleek high-speed trains and public transit that's
smarter than ever. It is not just products and services that
make Bombardier a global leader, but the 66,000 employees that they
employ around the world and here at home in Canada.
"We wanted this win more than anything. Our team is passionate
about the brand and proud that Bombardier, a pioneer in its field,
is a recognized global leader. Our agency's longstanding heritage
in Montréal and our access to experts and on-the-ground resources
in the international markets where Bombardier operates, are the
perfect complement to their business," said Mylène Savoie,
President, McCann Montréal. "We firmly believe that the
intersection between global and local is a huge opportunity for our
clients in Montréal. Brands now have access to the most
innovative media, technologies, experiences and creativity from
around the world through our increased access to the McCann
Worldgroup network."
McCann has several offices across Canada, including an
experienced team of more than 50 local market experts across
multiple disciplines in Montréal. Established in 1918, the Montréal
office has been creating unique market campaigns for local Québec
brands and national and global brands, and is a true pillar of the
Québec agency landscape.
McCann Canada was awarded the
business earlier this week and begins work on the mandate
immediately.
About Bombardier
Bombardier is the world's leading
manufacturer of both planes and trains. Looking far ahead
while delivering today, Bombardier is evolving mobility worldwide
by answering the call for more efficient, sustainable and enjoyable
transportation everywhere. Our vehicles, services and, most
of all, our employees are what make us a global leader in
transportation.
Bombardier is headquartered in Montréal, Canada. Our
shares are traded on the Toronto Stock Exchange (BBD) and we are
listed on the Dow Jones Sustainability North America Index.
In the fiscal year ended December 31,
2016, we posted revenues of $16.3
billion. News and information are available at
bombardier.com or follow us on Twitter @Bombardier.
About McCann
McCann is an integrated marketing
communications agency with offices in Vancouver, Calgary, Toronto and Montréal. The agency has been
continuously ranked among the top in Canada since 1915. McCann creates meaningful
roles for brands in people's lives and improves the performance and
influence of their clients. mccann.ca
About McCann Worldgroup
McCann Worldgroup, part of
the Interpublic Group (NYSE: IPG), is a leading global marketing
services company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design),
ChaseDesign (shopper marketing) and PMK-BNC
(entertainment/brand/popular culture).
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SOURCE McCann