CHICAGO, Aug. 14, 2017 /PRNewswire/ -- Schawk, a part
of the SGK Brand Solutions group of Matthews International
Corporation, announced today that Owen
Pratt, creative director, will present The Brand Benefits
of a Photographic Memory in a webinar on August 17, 2017, 1:00 P.M.
(ET).
Photographic storytelling is far more than an image. It's a
fresh brand impression captured inside the mind's eye of the
consumer. It's emotive content that can keep your brand alive and
well every minute of every day. It's more than just a reminder.
Photographic storytelling can shape consumer decisions.
In celebration of World Photography Day, Owen Pratt will address the power of
photographic storytelling for brands and explain how you can put it
to work for you, how far photography has come and how further we
can all go to take creative content immediately into the open minds
of the consumer. Registrations for the August 17th webinar will be accepted
up until the 1:00 P.M. (ET) start
time at http://www.brandsquare.com
"The digital age has transformed photography," said Pratt.
"Digital content has changed the way we interact with the world and
with each other – the immediacy of the technology has fundamentally
changed the speed and the way we make decisions."
Pratt added: "For brands using photography to message their
market, photographic storytelling is a powerful opportunity to
connect with your customers and to influence decisions that favor
your brand."
With a background in fine art, painting, design and photography,
Owen Pratt has led and inspired
creative teams to bring brands to life for nearly 20 years. A
passion for always searching for the larger, more impactful story
that can be told through images and words, Owen is masterful at
achieving the right balance between art and science.
His extensive experience includes work benefiting world-class
brands including Nike, Oakley,
Jockey, Lord & Taylor, Bloomingdale's, The Home Depot, Procter &
Gamble, Miller Coors and other
industry leaders.
Learn how to leverage photography to reach customers and impact
your brands performance, register for The Brand Benefits of a
Photographic Memory at http://www.brandsquare.com
Schawk! produces brand assets and protects
brand equities to drive brand profitability. Leveraging its 60+
years of industry leadership, Schawk! identifies and deploys
scalable solutions to address a brand's complex production and
delivery needs through proven expertise in workflow, resourcing,
color management and imaging. Schawk! is part of the brand
deployment group of SGK, which is a division of Matthews
International Corporation (NASDAQ GSM: MATW). For more information
visit: http://www.schawk.com and
http://www.schawk.com/brand-production/product-photography
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SOURCE Schawk!