Scholastic Extends Multi-Year Partnership With Cinedigm for North American Home Entertainment Distribution
August 10 2017 - 12:20PM
Business Wire
Deal encompasses popular The Magic School
Bus, Storybook Treasures and Stellaluna
Scholastic has extended their multi-year partnership with
Cinedigm (NASDAQ: CIDM) as the distributor for a variety of home
entertainment programming in the US and Canada. The extension
includes both physical retailers and manufacture-on-demand
opportunities.
As part of the multi-year extension, Cinedigm will bring
Storybook Treasures, Stellaluna and the original The Magic School
Bus TV series to retailers in North America. This fall,
Cinedigm will release three SKUs of The Magic School Bus, including
The Magic School Bus: Sky’s the Limit, The Magic School Bus Takes
First Place and The Magic School Bus: Greatest Original
Episodes.
The Magic School Bus TV series, based on the books by Joanna
Cole and Bruce Degen, premiered in 1994 and is the longest running
television science series, on the air for 18 consecutive years. In
2014, Netflix acquired the worldwide rights for the new animated
series based on The Magic School Bus, The Magic School Bus: Rides
Again.
Based on the beloved children's book by Janell Cannon,
Stellaluna is an animated feature following an adorable fruit bat
separated from her mother, who is adopted by a family of birds and
soon finds that an open mind and an open heart can lead to the
greatest gifts of all.
Award-winning and classic children’s stories are faithfully
adapted and brought vividly to life with the Scholastic Storybook
Treasures line. From the Maurice Sendak classic Where the Wild
Things Are, to the beloved adventures of Curious George and
Corduroy, parents and children alike can read along on screen with
these classic treasures, featuring celebrity narration from Sarah
Jessica Parker, Meryl Streep, James Earl Jones, and many more. The
Storybook Treasures: The Classic Collection line offers SKUs
featuring 20 Stories collected on a theme (Best Friends, Fairy
Tales, Holiday Adventures) at a value price.
“We have enjoyed working with Scholastic over the last 15 years
and are thrilled to continue our partnership,” stated Yolanda
Macias, EVP, Content Acquisitions and Digital Sales, Cinedigm.
“Scholastic’s goal is to ‘Open a World of Possible for children
across the globe’ and we are thrilled to help them fulfill that
mission.”
About Cinedigm
Cinedigm powers custom content solutions to the world’s largest
retail, media and technology companies. We provide premium feature
films and series to digital platforms including iTunes, Netflix,
and Amazon, cable and satellite providers including Comcast, Dish
Network and DirecTV, and major retailers including Walmart and
Target. Leveraging Cinedigm’s unique capabilities, content and
technology, the Company has emerged as a leader in the fast-growing
over-the-top channel business, with four channels under management
that reach hundreds of millions of devices while also providing
premium content and service expertise to the entire OTT
ecosystem.
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CinedigmJill Newhouse Calcaterra, 310-466-5135jcalcaterra@cinedigm.com
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