NEW YORK, Aug. 10, 2017 /PRNewswire/ -- Kids Foot Locker
partnered with six families who show their passion for sneaker
culture in a new series titled "Generations." The series follows
generational relationships between adults and children in
New York and Los Angeles, highlighting their common love of
sneakers.
The first video, debuting on Kids Foot Locker YouTube today,
features Reebok brand ambassador Teyana
Taylor instructing a group of young girls in a dance lesson.
In the video, she inspires the next generation, passing down her
love of dance, keys to success as a performing artist and personal
stories about her daughter Junie.
"I'm thrilled any time I have the opportunity to interact with
and inspire young girls. Passing on my knowledge and sharing common
bonds is so critical to the next generation's success," said
performing artist Teyana Taylor.
"Kids Foot Locker knows that one generation inspires the next, and
sneaker culture is a huge part of that. My daughter Junie already
loves fashion and her Reebok Classics, just like her mom."
The "Generations" series, created by MOFILM, will debut one
video per week for the next six weeks. The digital videos follow
the relationships between parent and child, coach and player, and a
full family, each chronicling their lives and shared love of
sneaker culture.
"Sneaker culture is a common interest for so many people, from
young to old and everyday families to stars like Teyana Taylor," said Chris Santaella, VP and GM for Kids Foot Locker.
"Kids Foot Locker knows the back-to-school time period is one of
the most critical times of year for parents and kids to share in
this bond, and we make sure Kids Foot Locker offers the hottest
sneakers, apparel and accessories to support that."
Kids Foot Locker has back-to-school shopping covered with the
latest footwear, apparel and accessories from Reebok, Nike,
Jordan, adidas and more. Kids Foot
Locker is also supporting Boys & Girls Clubs of America (BGCA)
with its annual Add-A-Buck campaign. Those shopping in Kids Foot
Locker stores and on kidsfootlocker.com will be encouraged to
donate $1, $3, $5 or
$10 at check-out to benefit Boys
& Girls Club youth as they prepare for their Great Futures.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is a
children's athletic retailer that operates approximately 425 stores
in North America, Europe, and Australia, offering an extensive selection of
brand-name athletic footwear, apparel and accessories for children.
Its stores feature an environment geared to appeal to both parents
and children. Kids Foot Locker is part of Foot Locker, Inc.
(NYSE: FL), a specialty athletic retailer that operates more
than 3,350 stores in 23 countries in North America,
Europe, Australia, and New Zealand. Through its Foot
Locker, Kids Foot Locker, Lady Foot
Locker, Footaction, Champs Sports, SIX:02, Runners Point,
and Sidestep retail stores, as well as its direct-to-customer
channels, including footlocker.com, Eastbay.com, SIX02.com, the
Company is a leading provider of athletic footwear and apparel.
Additional information about Kids Foot Locker may be found
at kidsfootlocker.com |
Instagram: @kidsfootlocker |
Twitter: @kidsfootlocker |
YouTube: youtube.com/footlocker |
Facebook: facebook.com/kids footlocker.
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SOURCE Foot Locker, Inc.