Jeremy Hoff Named President of Hooker Upholstery
August 10 2017 - 8:00AM
Hooker Furniture Corporation (NASDAQ:HOFT) has completed the
company’s strategic reorganization of its legacy business units
with the appointment of Jeremy Hoff as President of Hooker
Upholstery, a new position.
In June, Hooker announced that it had named a president for
Hooker Casegoods, Bradington-Young and Sam Moore, with a search
still underway for a president of Hooker Upholstery, its fourth
legacy business unit.
“We are very pleased to have an executive of Jeremy’s caliber to
provide focused and dedicated sales and merchandising leadership to
Hooker Upholstery, which is already a fast-growing business unit
with positive momentum,” said Mike Delgatti, president of Hooker
Legacy Brands. Most recently, Hoff served as President of Theodore
Alexander Furniture since 2015, and prior to that was Senior Vice
President of Sales at A.R.T. Furniture Inc., where he pioneered the
upholstery category for the company.
“Jeremy has demonstrated a high level of sales and merchandising
performance over the course of many years, and comes to our
organization with the exact background and experience needed to
take Hooker Upholstery to an even higher level,” said Delgatti.
While Hooker Upholstery’s core product line is leather upholstery,
it has expanded recently into barstools,
domestically-produced “Nest Theory” upholstered beds, and
will be expanding its motion leather upholstery line-up by three
times at the Fall High Point Market.
“I am truly honored to join a company with the history and
reputation of Hooker Furniture, and am excited at the opportunity
to lead this important Hooker Legacy business unit with so much
growth potential,” said Hoff.
In addition to his management roles at Theodore Alexander and
A.R.T, Hoff also served as a regional sales manager for Broyhill
and a manufacturers’ representative for Universal, Craftmaster,
Pulaski and King Hickory, and began his furniture career as an
assistant sales manager for Louis Shanks Furniture in Houston.
Hoff, who will be based in Martinsville, reports to
Delgatti.
Hoff joins Steve Lush (Hooker Casegoods), Craig Young
(Bradington-Young) and Frank Richardson (Sam Moore) in presidential
roles for Hooker’s Legacy Business Units.
Incorporated in 1924, Hooker Furniture is one of the most
respected furniture brands in the world. The company's 2016
acquisition of Home Meridian International (HMI) ranks Hooker as
one of the top five sources for the U.S. furniture market. An
importer of residential wood and metal furniture and a manufacturer
and importer of upholstered furniture, Hooker Furniture is based in
Martinsville, Va. Major wood furniture categories include bedroom,
dining, accent, home entertainment and home office furniture in the
upper-medium price points sold under the Hooker Furniture brand.
Hooker's residential upholstered seating companies include Hickory,
N.C.-based Bradington-Young, a specialist in upscale motion and
stationary leather furniture, and Bedford, Va.-based Sam Moore
Furniture, specializing in fashion upholstery with an emphasis on
cover-to-frame customization. The Hooker Upholstery brand offers
imported leather upholstery in the upper medium price range. The
Home Meridian division addresses more moderate price points and
channels of distribution. HMI brands include Pulaski Furniture,
Samuel Lawrence Furniture, Prime Resources, Sourcing Solutions
Group, Right 2 Home and Samuel Lawrence Hospitality. Hooker
Furniture Corporation's corporate offices and upholstery
manufacturing facilities are located in Virginia and North
Carolina, with showrooms in High Point, N.C. and Ho Chi Minh City,
Vietnam.
For more information, contact: Mike Delgatti, President, Hooker Legacy Brands; Phone: 276-632-2133; mdelgatti@hookerfurniture.com
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