NEW YORK, Aug. 9, 2017 /PRNewswire/ -- With the
back-to-school season in full swing, Foot Locker announced today
the release of its newest commercial, featuring NBA center DeMarcus
"Boogie" Cousins and NFL defensive tackle Ndamukong Suh. In true Foot Locker fashion, the
spot, entitled "Make an Impression," comedically highlights Cousins
and Suh, two athletes who have not always made the best impressions
in their respective sports.
In the commercial, Cousins and Suh are spotted loading fresh
Nike sneakers and apparel into a car after shopping at Foot Locker.
Suh reflects on their new gear, telling Cousins that Foot Locker
always comes through. Cousins responds saying image is everything
and that once people get a certain impression, it can be hard for
them to see past it. Both athletes agree, noting the ongoing
narrative that paints them as "difficult" or "selfish," when in
reality, if they are guilty of anything it is caring too much. As
they continue to walk, they pass a number of people in precarious
situations, too engrossed in their own conversation to notice or
offer help.
"Suh and Cousins bring an unparalleled passion and competitive
edge to the game in their respective leagues," said Stacy Cunningham, vice president of brand
marketing and services at Foot Locker North America. "While no one
is perfect, their style and dedication to the game are second to
none, making them a natural fit for Foot Locker as we look to help
our consumers 'Make an Impression' this back-to-school season."
The spot features a premium assortment of Nike gear, including
the Air Max 97, available at Foot Locker stores nationwide and
footlocker.com. The spot was created by worldwide agency BBDO.
"Just like on the field in the NFL, you'll see in this
commercial I don't have 'bad guy' intentions," said Suh,
jokingly.
Cousins nodded in agreement, adding, "A few fouls or techs later
and there's a whole narrative laying out your reputation. Making
light of these competitive 'mishaps' with Foot Locker and Ndamukong
was a lot of fun."
About Foot Locker:
Foot Locker is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operates
approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Kids Foot Locker,
Lady Foot Locker, Champs Sports,
Footaction, SIX:02, Runners Point and Sidestep retail stores, as
well as its direct-to-customer channels, including footlocker.com,
Eastbay.com and SIX02.com, the Company is a leading provider of
athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | App:
iOS and Android #Approved
Native Twitter Link: https://t.co/MC4AGfnf36
View original content with
multimedia:http://www.prnewswire.com/news-releases/foot-locker-launches-its-make-an-impression-campaign-featuring-demarcus-cousins-and-ndamukong-suh-300502071.html
SOURCE Foot Locker, Inc.