NEW YORK, Aug. 9, 2017 /PRNewswire/ -- Weber Shandwick, one
of the world's leading global communications and engagement firms,
announced today that it has been chosen by the Bahamas Ministry of
Tourism to provide communications support in the U.S. and
Canada, as well as project work in
the U.K. and Latin America. In May
of this year, Hon. Dionisio James D'Aguilar was named Minister of
Tourism, taking charge of one of the most crucial portfolios in The
Bahamas. Together with Weber
Shandwick, his team takes on the challenge of effectively promoting
the 16 islands, which comprise a uniquely varied vacation option
for travelers.
Weber Shandwick will work with the Ministry of Tourism team on a
comprehensive strategic program to market the islands. In addition
to benefitting from the agency's previous 18 years of work for the
destination, The Bahamas program
will center on an integrated approach enabling the destination to
reach consumers with greater efficiency and effectiveness.
"The Ministry of Tourism actively promotes the distinctive
beauty, culture and character of 16 of our 700 islands for tourism.
This array of choice is a complex marketing challenge that drives
us to deliver creative storytelling," said Joy Jbrilu, Director
General, Bahamas Ministry of Tourism. "We are looking forward to
partnering with Weber Shandwick, leveraging their experience with
the destination, their creativity and the industry-leading
expertise they bring to this work."
Weber Shandwick is a leader in creating programs that grab
consumer attention and communicate with them in ways that are
relevant to their lives. The agency's integrated execution ensures
that clients reach consumers on the channels and devices that drive
business.
The Bahamas program will be led
by Weber Shandwick's Travel & Lifestyle practice, which has
been recognized for award-winning work, including Bronze Anvils,
Big Apple awards and HSMAI Platinum awards for past Bahamas
Ministry of Tourism programs. Beyond awards, the agency's work for
the Mexico City Tourism Promotion Fund has contributed to an
increase of tourism of more than 11% in two years, without the
support of paid advertising.
"Weber Shandwick is excited to return to work with The Bahamas
Ministry of Tourism, and we look forward to another outstanding
collaboration. We'll bring our travel expertise, creative resources
and digital programs to bear in order to bring value – and tourism
– to The Bahamas," said
Alice Diaz, executive vice
president, Travel & Lifestyle, Weber Shandwick.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement
firm in 79 cities across 34 countries, with a network extending to
127 cities in 81 countries. The firm's diverse team of strategists,
analysts, producers, designers, developers and campaign activators
has won the most prestigious awards in the world for innovative,
creative approaches and impactful work. Weber Shandwick was the
only public relations agency included on the Advertising Age
Agency A-list in 2014 and 2015 and the only PR firm designated an
A-List Agency Standout in 2017. Weber Shandwick was honored as
PRWeek's Global Agency of the Year in 2015, 2016 and 2017,
The Holmes Report's Global Agency of the Year in 2010, 2012,
2014 and 2015 and The Holmes Report's Global Digital Agency
of the Year in 2016. The firm deploys deep expertise across sectors
and specialty areas, including consumer marketing, corporate
reputation, healthcare, technology, public affairs, financial
services, corporate social responsibility, financial communications
and crisis management, using proprietary social, digital and
analytics methodologies. Weber Shandwick is part of the Interpublic
Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Michelle
Giuda
Company: Weber Shandwick
Phone: 2124458088
Email: mgiuda@webershandwick.com
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