Zoës Kitchen Unveils New Enhanced Website
August 08 2017 - 9:00AM
Business Wire
A simple, clean Mediterranean-fresh design
offers guests richer experience
Zoës Kitchen (NYSE: ZOES), a fast-casual Mediterranean
restaurant group, announced today the launch of its newly revamped
website – zoeskitchen.com. The redesigned site gives guests an
improved online experience and makes it more convenient for them to
enjoy Zoës with an updated location finder, easily accessible menu
viewing and quick online ordering – both for individual orders and
now for catering orders.
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Zoës Kitchen New Website Homepage
“We are thrilled to launch our new website and offer our guests
an enhanced online experience, providing them with the convenience
they are craving when they want to enjoy Zoës during the course of
their busy day,” said Kevin Miles, CEO and President at Zoës
Kitchen. “With its elevated look and feel and improved navigation,
we hope that the new site will inspire our guests to fully embrace
the Mediterranean lifestyle and make it even easier for them to
enjoy fresh made Mediterranean food. The launch of the new
zoeskitchen.com is an exciting first milestone in our company’s new
digital journey.”
This is the brand’s first major upgrade of its digital platforms
since they were first launched in 2010. Currently, online sales
account for a small percentage of the company’s total sales. With
an average check size about double the in-store average check size,
online sales represent a significant opportunity for future revenue
growth.
Miles added, “We believe our new website, together with the
upcoming launch of our new loyalty program and mobile app later
this month, will drive growth in the latter part of the year.
Additionally, the launch will enable us to bring forward new
capabilities such as online ordering for catering and a more robust
CRM platform, all of which will help us to engage with our guests
in a more customized way, shift more transactions online, simplify
operations for our restaurant teams and drive sales.”
Created with the guests’ experience in mind, the website
incorporates beautiful new photography that showcases the company’s
fresh made, better-for-you, Mediterranean dishes accented within
their natural, lifestyle settings. The features of the new
zoeskitchen.com include:
- Easy access to online ordering for
individual and catering orders
- Customized store location pages that
promote local events, offers and links to participating delivery
partners for that particular location
- Convenient views of the Zoës Kitchen
menu items, complete with distinctive photography of each item,
descriptions and nutritional information
- Mobile optimization that is
user-friendly across all types of devices from desktop to tablet to
mobile phone
- Improved Search Engine Optimization
(SEO) that helps drive organic search results
- The Zoës Life blog that showcases
content from the company’s lifestyle brand based on the four
Mediterranean pillars: Live, Eat, Cook and Connect
- Live Mediterranean section that
features a video of Vice President of Culinary Innovation, Chef
Antonio Iocchi, explaining how the Mediterranean lifestyle is built
around good food and celebration – more videos and useful content
will be frequently added to this section
- Careers page that places the company’s
people-first culture and core values front and center, in addition
to providing an easy online application process
Guests are encouraged to explore the new site and sign up for
Zoë-Mail to receive regular email updates about Zoës Kitchen, as
well as special offers, tips and recipes. The new website is
located at the same company address: www.zoeskitchen.com.
About Zoës Kitchen
Founded in 1995, Zoës Kitchen is a fast-casual restaurant group
serving a distinct menu of fresh, wholesome, made-from-scratch,
Mediterranean-inspired dishes delivered with warm hospitality. With
no microwaves, or fryers, grilling is the predominate method of
cooking along with an abundance of fresh fruits and vegetables,
fresh herbs, olive oil and lean proteins. With 230 locations in 20
states across the United States, Zoës Kitchen delivers goodness to
its guests by sharing simple, tasty and fresh Mediterranean meals
that inspire guests to lead a balanced lifestyle and feel their
best from the inside out. For more information, please visit
www.zoeskitchen.com, Facebook, Instagram, Twitter or follow
#LiveMed.
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version on businesswire.com: http://www.businesswire.com/news/home/20170808005535/en/
Zoës KitchenOlescia Hanson, 972-821-2189Public Relations
Directorolesciahanson@zoeskitchen.com
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