CHICAGO, Aug. 3, 2017 /PRNewswire/ -- Last week,
Gulden's® Mustard rallied Chicagoans to defend the
Chicago-style hot dog and get behind mustard as the top topping.
This week, they're upping the ante by becoming the official mustard
of the Chicago Cubs. To support its announcement,
Gulden's® Mustard, a brand of Conagra Brands, Inc.
(NYSE: CAG), is partnering with long-time Cubs fan "The Pink
Hat Guy" who will switch to a Gulden's mustard yellow hat on
National Mustard Day (Saturday, August
5th). The well-known Cubs season ticket holder
shared the news in a video:
https://www.facebook.com/guldensmustard/videos/341717262929427/.
"You can't enjoy a Cubs game without a hot dog and you can't
enjoy a proper Chicago-style Dog without Gulden's Mustard," said
Colleen Bailey, vice president and
general manager for Gulden's Mustard. "We're thrilled Cubs fans
will begin topping their hot dogs with Gulden's Mustard throughout
Wrigley Field's Friendly Confines
starting this week."
Jim Anixter, better known to Cubs
fans as The Pink Hat Guy, has been to nearly every Cubs home game
since 1967 seated behind home plate. After almost 27 years of
wearing his famous pink hat, Jim jumped at the opportunity to help
Gulden's #DefendTheDog and, for the first time, will sport a yellow
hat during the Cubs' home game on National Mustard Day.
"There's one thing you don't mess with in Chicago and that's the Chicago-style hot dog,"
said an enthusiastic Anixter. "This is a story I'll be sharing for
years to come!"
As the Official Mustard of the Chicago Cubs, fans will find
Gulden's at condiment stations throughout Wrigley Field beginning this week. Fans can
choose from Gulden's yellow mustard – the traditional mustard used
to top a Chicago-style Dog – as well as Gulden's signature Spicy
Brown mustard. Mustard enthusiasts outside the ballpark can also
find Gulden's in Stone Ground Dijon, Sriracha and Honey Mustard varieties.
For more information on Gulden's #DefendTheDog campaign and to
join cause, visit Gulden's on Facebook at:
facebook.com/guldensmustard or visit Gulden's on the Web at
www.guldens.com
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Marie Callender's®, Reddi-wip®,
Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging
brands, including Alexia®, Blake's®, Frontera® and Duke's®, offer
choices for every occasion. With an ongoing commitment to corporate
citizenship, Conagra Brands has been named to the Dow Jones
Sustainability™ North America Index for six consecutive years. For
more information, visit www.conagrabrands.com.
For more information, please contact:
Nicole Noren
Conagra Brands
(312) 549-5540
nicole.noren@conagra.com
www.conagrabrands.com
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SOURCE Conagra Brands