The Ad Council and American Lung Association to Ring The Nasdaq Stock Market Opening Bell

What: The Ad Council, a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public, will visit the Nasdaq MarketSite in Times Square in honor of their new campaign in association with the American Lung Association’s LUNG FORCE initiative. The new campaign, “Saved By The Scan,” is a lung cancer screening campaign aimed to raise awareness of the benefits of early detection through lung cancer screening and drive high risk individuals to take a lung cancer screening eligibility quiz. As the #1 cancer killer of men and women, if only half of the 9 million Americans at high risk got scanned, over 15,000 lives would be saved.

In honor of the occasion, Michael Seilback, Vice President, Public Policy & Communications, Northeast Region, American Lung Association and Ellyn Fisher, SVP, Public Relations and Social Media, Ad Council will ring the Opening Bell.

Where:Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:Wednesday, August 2, 2017 – 9:15 a.m. to 9:30 a.m. ET

The Ad Council Media Contact:Ben Dorf212-984-1991bdorf@adcouncil.org

Nasdaq MarketSite:Emily Pan(646) 441-5120emily.pan@nasdaq.com

Feed Information:Fiber Line (Encompass Waterfront): 4463

Gal 3C/06C 95.05 degrees West 18 mhz Lower DL 3811 Vertical FEC 3/4 SR 13.235 DR 18.295411 MOD 4:2:0 DVBS QPSK

Social Media:For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies, please visit our Facebook page:http://www.facebook.com/NASDAQ.

For photos from ceremonies and events, please visit our Instagram page:http://instagram.com/nasdaq

For livestream of ceremonies and events, please visit our YouTube page:http://www.youtube.com/nasdaq/live

For news tweets, please visit our Twitter page:http://twitter.com/nasdaq

For exciting viral content and ceremony photos, please visit our Tumblr page:http://nasdaq.tumblr.com/

Webcast: A live stream of the Nasdaq Opening Bell will be available at: https://new.livestream.com/nasdaq/live or http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos: To obtain a hi-resolution photograph of the Market Open, please go to http://business.nasdaq.com/discover/market-bell-ceremonies and click on the market open of your choice.

About The Ad CouncilThe Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit www.adcouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

About The American Lung Association The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

About NasdaqNasdaq (Nasdaq:NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 90 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to 3,800 total listings with a market value of $11 trillion. To learn more, visit: http://business.nasdaq.com

-NDAQA-

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