AMC Theatres® Celebrates One-Year Anniversary of AMC Stubs Relaunch with 9 Million-Plus Member Households
July 24 2017 - 08:12AM
Business Wire
AMC Stubs more than triples its membership in a
year
AMC adds more than 1 million members in less
than two months with its sights set on 10 million members
Today, as AMC Theatres® (NYSE:AMC) (“AMC”) celebrates the 1-year
anniversary of the relaunch of its AMC Stubs loyalty program, the
program now has more than 9 million AMC Stubs member households,
more than tripling its membership during the past year.
In July of 2016, AMC announced a relaunch of AMC Stubs, to
increase the appeal of its paid, premier tier and to add a free
tier. At that time, the AMC Stubs membership sat at approximately
2.5 million households, a membership level that had not changed in
approximately three years. The program membership has been growing
rapidly since relaunch, including adding 1 million members in the
past two months.
Given the continuing robust pace of new member enrollments, AMC
now expects this year that AMC Stubs will reach 10 million
household members, in the fall of 2017. This is a goal AMC
originally did not expect to reach before the year 2025.
In addition to that significant year-over-year membership
growth, the Company continues to see benefit from the growing
loyalty customer base. During July 2017, for the first time ever,
AMC Stubs U.S. ticket penetration reached more than 30 percent of
total AMC ticket buyers in the United States, meaning more than 30
percent of tickets sold at AMC Theatres in the U.S. were purchased
by AMC Stubs members.
“The continued brisk growth of the AMC Stubs membership base
during the past year has been a testament to the successful
relaunch of AMC Stubs in the summer of 2016,” said Adam Aron, CEO
and President of AMC. “This growth of our AMC Stubs database allows
us to reach more movie-goers than ever before, and with greater
efficiency and precision.”
For information about AMC Stubs and to sign up, guests can
inquire at their local AMC or at amctheatres.com/amcstubs.
About AMC Entertainment Holdings,
Inc.
AMC is the largest movie exhibition company in the U.S., in
Europe and throughout the world with approximately 1,000 theatres
and 11,000 screens across the globe. AMC has propelled innovation
in the exhibition industry by: deploying more plush power-recliner
seats; delivering enhanced food and beverage choices; generating
greater guest engagement through its loyalty program, web site and
smart phone apps; offering premium large format experiences and
playing a wide variety of content including the latest Hollywood
releases and independent programming. AMC operates among the most
productive theatres in the United States’ top markets, having the
#1 or #2 market share positions in 22 of the 25 largest
metropolitan areas of the United States, including the top three
markets (NY, LA, Chicago). Through its Odeon subsidiary, AMC
operates in 14 European countries and is the # 1 theatre chain in
Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK
& Ireland. amctheatres.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170724005622/en/
AMC Entertainment Holdings, Inc.Ryan Noonan,
913-213-2183rnoonan@amctheatres.com
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