TechTarget Announces New Integrations with Major Marketing Automation Platforms to Make B2B Buyer Activation Faster and Easier
July 20 2017 - 12:45PM
Business Wire
TechTarget’s Priority Engine platform now integrates with
Marketo, Salesforce, Eloqua, Pardot, Hubspot and Integrate
platforms to deliver enterprise tech purchase intent insights and
named prospects directly into more sales and marketing
workflows
Global marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that its IT
Deal Alert Priority EngineTM purchase intent insight platform now
integrates directly with Eloqua, Pardot, Hubspot and Integrate, in
addition to existing integrations with Salesforce and Marketo.
These API-based integrations ensure enterprise technology marketing
and sales teams can quickly and easily inject ranked, in-market
accounts and named prospects from Priority Engine directly into
their workflows.
“Our customers are increasingly challenged by the complexity of
their marketing and analytics stacks,” said Andrew Briney, senior
vice president, products at TechTarget. “By integrating with the
leading CRM and MAP systems on the market, Priority Engine fuels
customer workflows with the industry’s leading purchase intent
data, best accounts and most active prospects. Customers
benefit immediately with better fuel for their existing stack that
accelerates their path to pipeline and ROI.”
Through quick, one-time setup, organizations will be able to
constantly improve marketing effectiveness using high quality
purchase intent insight from Priority Engine. Specifically, it
helps marketing and sales teams:
- Better fuel their existing efforts with
active prospects and accounts aligned directly to the Target
Profiles they easily create within Priority Engine. TechTarget is
the only B2B tech purchase intent provider that can deliver active
prospects directly from in-market accounts, providing unique value
for marketing and sales teams leveraging this data within their
workflows.
- Easily manage multiple target account
and active prospect profiles and personae for more
productive segmentation, nurturing and demand orchestration.
- Support expanded multi-tiered
Account-Based Marketing (ABM) initiatives.
- Enable streamlined active prospect
distribution to different stakeholders within the sales
organization or channel partners customized by each sales rep’s
territory of prioritized active accounts.
TechTarget has become a leader in the market because of how its
unmatched purchase intent insight is created and delivered.
Insights available within the Priority Engine platform are fueled
by the depth of content across TechTarget’s network of over 140
enterprise technology-specific websites and by our audience of 200M
annual visitors – 96% of whom come from organic inbound research –
across 10,000 unique IT topics. The content across this network is
specifically designed to aid enterprise technology buyers in making
real purchase decisions and TechTarget helps marketing and sales
teams understand directly observed - not inferred or modeled –
buyer behavior in ways that are not available from other
sources.
By consolidating intent signals, account rankings and named
active prospects in one place, directly integrated within sales and
marketing workflows, Priority Engine is helping organizations drive
significant results more simply and effectively.
For more information about Priority Engine, view this short
video or contact PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170720006031/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Apr 2023 to Apr 2024