Clear Channel Airports Renews Contract with Des Moines International Airport (DSM), Providing a Cutting Edge Digital Advertis...
July 20 2017 - 10:16AM
Business Wire
New Five-Year Extension Will Help Advertisers Reach 2.5
Million Annual Passengers at the Rapidly Growing Airport
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia
Inc., today announced it has signed a new five-year partnership
with annual one-year options with the Des Moines International
Airport (DSM) to provide state of the art advertising solutions.
The latest advertising network will allow brands to reach
approximately 2.5 million annual travelers passing through the
increasingly growing airport. The new partnership goes into effect
on August 1, 2017 with the new advertising program launching
October 1, 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170720005795/en/
Digital video walls are part of Clear
Channel Airports' advanced advertising solutions offered to brands
at Des Moines International Airport (Photo: Business Wire)
CCA has been the incumbent concessionaire for DSM since 2007.
The city of Des Moines is the most populous city in the state of
Iowa with DSM growing and experiencing tremendous development.
Metrics such as gross domestic product growth, population growth
and employment growth show Des Moines as one of the strongest
metros in the Midwest. The city is also ranked as one of the Top 10
Best Places for Business and Careers, according to Forbes, in
2016.
For the new advanced advertising program, CCA will implement
state of the art video walls in addition to the following specific
elements:
Digital enhancements:
- Three LED video walls;
- One 75-inch LCD;
- One digital information center with
75-inch LCD; and
- Commercial airtime on Authority’s hold
room monitors.
Static enhancements:
- Lit tension fabric displays;
- Non-lit tension fabric displays;
and
- Theming and design elements.
“Des Moines is the fastest growing city in the Midwest so it’s a
very exciting time to work with Des Moines International Airport,”
said Morten Gotterup, President, Clear Channel Airports. “Having
worked with the airport for 10 years now, our team has seen first
hand the extraordinary growth and development of the city. We are
impressed by DSM’s dedication to providing its customers with the
kinds of innovative, advanced advertising experiences they’ve come
to expect while traveling through the airport. Our new media
network is certain to equip national and local brands with unique
and valuable opportunities to reach the next generation of
travelers to Des Moines.”
Des Moines Airport Authority Executive Director Kevin Foley
adds, “Over the past ten years, our partnership with Clear Channel
Airports has experienced several changes, from the introduction of
digital advertising to changes in display types to the overall
increase in passengers traveling through DSM. For 2017, we knew we
wanted to renew and update our advertising program, and Clear
Channel Airports will provide a fresh, new look to the airport that
provides advertisers and travelers alike with a great
experience.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170720005795/en/
Clear Channel Outdoor AmericasJason D. King,
212-812-0064jasondking@clearchannel.com
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