High Performance Beverages Announces the Hiring of New President
& CEO Ryan Coulston and the Appointment of New Board Chairman
Cameron Calaway
CAVE CREEK, AZ--(NewMediaWire - Jul 20, 2017) - High Performance
Beverages Co. (OTC PINK: TBEV) (the "Company") is pleased to
announce the hiring of its new President & CEO, Ryan Coulston,
and the appointment of its new Board Chairman, Cameron Calaway.
Ryan Coulston, Director, CEO & President of High Performance
Beverages, comes with a broad background that includes customer
relations, sales, business development and strategic planning.
Earning his BA degree in Business from Utah Valley University, he
emphasized in entrepreneurship and strategy. His alma-mater's
philosophy 'Engaged Learning' has stuck with him ever since he
graduated.
With additional experience in finance and consultation, Ryan has
helped several new companies develop and implement strong new
marketing plans, while learning to operate in a lean and efficient
manner, thereby creating competitive advantages in various
industries.
Cameron Calaway, Director & Chairman of High Performance
Beverages, is a Central Washington native. With roots deeply
embedded in agriculture, he is a 3rd generation farmer and cattle
raiser. He has always known that his interest and passion would be
working in agriculture. He earned his BA degree in Agricultural
Business and has over 30 years of experience growing crops, cattle
and companies in the agricultural industry.
Mr. Calaway's success can be attributed to his strong will and
work ethic. He has acquired dairies with low performance and
sustainability, and has turned them into profitable, multi-million
dollar operations. His vast knowledge in agriculture has aided in
producing efficient labor systems and procedures that consistently
drive-up effectiveness and foster great employee and client
relationships.
The Company is also pleased to announce its plan to
strategically reposition its business model into the dairy industry
with a focus on dairy production and the value-added dairy
processing market.
The Company will first focus plans on opportunistic acquisitions
of existing dairies. The Company will then begin to implement plans
for dairy value-added production, introducing vertically integrated
processing that will allow for the Company to draw upon the liquid
milk from the acquired dairies in order to produce higher value
products, such as shelf-stable UHT milk and bulk milk powder, for
domestic and international markets.
Ryan Coulston, CEO & President, stated, "We are pleased to
bring our vision for dairy management and dairy value-added
processing to High Performance Beverages Company. The new
direction we intend to take the Company will create tangible value
for shareholders and have a high impact in the rural economy where
we operate by creating good paying full time employment."
Effective immediately, Toby McBride and Mike Holley have
resigned their positions as Officers and Directors of High
Performance Beverages.
About High Performance Beverages
Company
High Performance Beverages Company is a beverage company in the
process of transitioning itself into the dairy production and
value-added dairy processing industry.
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverages Company, its directors
or its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverages
ability to control, and that actual results may differ materially
from those projected in the forward-looking statements as a result
of various factors. More information about the potential factors
that could affect the business and financial results is and will be
included in High Performance Beverages Company's filings with the
Securities and Exchange Commission.