CPI Card Group Creates Contactless Clubcard for Supermarket Tesco
July 19 2017 - 06:04PM
Business Wire
CPI Card Group and long-standing partner supermarket Tesco, have
worked in collaboration to relaunch the Tesco Clubcard across the
UK.
As part of CPI Card Group’s innovative approach to card
technology it worked to configure and create a state-of-the-art,
contactless loyalty card for Tesco that will redefine the loyalty
market and revolutionize the way the consumer interacts, with a tap
or hover at the till points.
Scott Maxted, Operations Director of CPI Card Group – UK, Ltd.,
comments, “CPI has invested significantly in market leading
capabilities to increase capacity and innovate our markets,
including a unique high-speed personalization platform that encodes
RFID and magnetic stripe while offering dual DOD inkjet
personalization to both faces of the card, in one pass.”
Instrumental in the development of the contactless card and the
bespoke red core, CPI leveraged vast experience from within the
group in the UK and USA, from advising on the technology
requirements to the functionality and aesthetics, pooling its
expertise in design, technology, IT, manufacture, personalization
and fulfillment.
Nick Cahn, Managing Director of CPI Card Group – UK, Ltd., said,
“We are proud to have delivered such an innovative product for
Tesco. The new RFID loyalty Clubcard will help Tesco make further
enhancements to what is already a fantastic reward program. The
hardwork and dedication of our team, who personalized more than a
million card and fob packs per week to bring this complex project
to fruition ahead of schedule, is what makes CPI the market leader
in the loyalty and gift card sectors.”
Simon Pepperdine, Tesco Clubcard Project Manager, said, “Tesco
Clubcard is one of the most uniquely helpful things we do and it’s
our way of saying thank you to our customers for shopping with us.
We’ve listened to customers and we’re delighted to have made
Clubcard even simpler and easier to use by working in partnership
with CPI Card Group to introduce a brand new contactless card.”
CPI Card Group – UK, Ltd., has two manufacturing facilities and
a design center which cater to the needs of the gift, loyalty and
membership markets, offering a breadth of physical and digital
card-based and fob solutions.
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
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ICR Inc. for CPI Card GroupLaura Anderson,
203-682-8267media@cpicardgroup.com