PURCHASE, N.Y., July 19, 2017 /PRNewswire/ -- What's totally
rad and clear all over? The Crystal Pepsi Throwback Tour – a
multi-city tribute to the nostalgia of the 90s.
To honor one of the most iconic eras in baseball and music, the
Crystal Pepsi Throwback Tour will present three free shows
featuring a variety of 90s artists, centered around stadiums across
the U.S. during the 2017 baseball season. In partnership with
iHeartRadio's local FM stations, the tour will stop in New York, Phoenix and Miami. Each stop will give fans the chance to
don their raddest wares, score some premium official Crystal Pepsi
retro swag and celebrate the 90s "clear" hit, Crystal Pepsi.
All stops on the tour will lead up to the release of the
beloved, iconic 90s clear cola – which will be available on shelves
for one last limited time across retail locations in the U.S.
mid-August.
The tour will kick off with a pre-game concert in New York outside Yankee Stadium at Billy's
Sports Bar on Tuesday, Aug. 1, 2017,
featuring 90s hip-hop icon, Busta
Rhymes. The event will be hosted by iHeartRadio personality,
"The Voice of New York,"
Angie Martinez.
Additional tour dates and locations include:
Friday, Aug. 11, 2017 – Sugar
Ray's Mark McGrath @ Chase Field in Phoenix, AZ
- Following the game, Crystal Pepsi will host a street party
outside of Chase Field with a performance by Sugar Ray's
Mark McGrath
Sunday, Aug. 13, 2017 –
Salt-N-Pepa @ Marlins Park in Miami,
FL
- Salt-N-Pepa will throw the ceremonial first pitch of the game
and then the Crystal Pepsi Throwback Tour will make its final stop
at Marlins Park with a postgame performance by Salt-N-Pepa on the
Ballpark's West Plaza
For a chance to win free tickets to a Crystal Pepsi Throwback
Tour stop in your city, tune-in to WHTZ, WKTU, WWPR in New York, KESZ, KMXP, KYOT in Phoenix and WHYI, WMIA, WMIB in Miami starting July
19, and visit iheartradio.com for rules.
"Crystal Pepsi has always been a fan favorite and fans continue
to ask for it time after time," said Chad
Stubbs, Vice President, Marketing, Pepsi Trademark. "From
the 90s through today Pepsi has been a brand very much connected to
music and baseball. We're excited to see this special tour come to
life and to celebrate Crystal Pepsi's last return."
Crystal Pepsi was offered for a limited time in the U.S. through
a holiday sweepstakes, with a quick release in stores Summer 2016.
Prior to this, Crystal Pepsi had not been available on store
shelves in 23 years.
Beginning Aug. 14, 20-ounce
bottles of Crystal Pepsi will be available for purchase at major
retailers for a suggested retail price of $1.79. Visit www.pepsi.com for more information
on Crystal Pepsi, and join the conversation via @pepsi and
#CrystalPepsi.
About PepsiCo
PepsiCo (NYSE: PEP) products are
enjoyed by consumers one billion times a day in more than 200
countries and territories around the world. PepsiCo generated
approximately $63 billion in net
revenue in 2016, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 22 brands that generate
more than $1 billion each in
estimated annual retail sales
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo