MUMBAI, DELHI and BENGALURU, July 19, 2017 /PRNewswire/ -- Cheetah Mobile
Inc., the leading mobile utility and content app developer, is
launching a localized Hindi version of its live broadcasting app
Live.me for its ever-growing user base in India. Live.me is one of the fastest growing
and highest-grossing live broadcasting platforms in the world.
Live.me has seen exponential growth in India since its launch earlier this year in
February, witnessing a 10 times jump in users in a mere five
months. With the growth of the Indian mobile eco-system, the volume
of mobile internet users is set to double and cross the 300 million
mark in 2017. Live.me is confident that it will ride this wave and
double its current daily active users by the end of Q3. According
to Cheetah Lab, Cheetah Mobile's
mobile data research group, about
47.1% users on the app belong to the age group of 18-24 years
followed by 34.4% users in the age bracket of 25-35 years.
In the month of June, Live.me secured the highest installation
numbers in India that tops the
world. Live.me is one of the biggest live broadcasting apps present
in India in terms of its user base
size. With a high growth potential in India, the Company hopes to become the bridge
between Hollywood and Bollywood. It is the perfect platform
for artists that are unable to display their talent beyond their
own cities and towns, to expand their reach, not only to audiences
across India, but across the
world. Live.me came to India after
creating waves in the United
States where it is ranked #1 amongst live broadcasting apps
for the region on Google Play and top three on the App Store. Live.me recognizes the importance of
staying closer to talented broadcasters and is setting up an office
near Hollywood in California, United
States.
"At Cheetah Mobile, we are constantly striving to provide a
better user experience for our customers, who are some of the most
discerning, passionate and socially-active users in the world,"
said Ms. Yuki He, CEO,
Live.me. "We are thrilled to announce the launch of our Hindi
version of Live.me for our users today. The Indian mobile internet
ecosystem has been growing at a significant rate and we are
confident to make a mark in this market. The high installation and
engagement rate shows that there is a demand for a live
broadcasting app in India. We
developed the Hindi Live.me app, to enable our users to have the
best possible experience."
Live.me seeks to cultivate unique talents in parts of
India that have shown strong
growth in terms of influencer numbers and have talented individuals that are
proficient at singing and dancing. With upcoming online as well as
offline events and competitions, Live.me intends to inspire the
Indian audience to voice their creativity and passion.
Recognizing that Indian users prefer familiar content, Live.me
has localized its content and promotions. The app has localized
gifts such as Indian favourite foods samosa, laddoo, jalebis, and
festive stickers such as diyas and Holi colours. Going a step
further to ensure the safety of the platform, Live.me has
identified sensitive Indian keywords in both English and Hindi that
would block and report users with unsavory content. Live.me
features over 100 local influencers to engage with, including
popular models, singers, dancers, comedians and youth artists, such
as Anupma Singh, Shamaayal, Anjali
Tatrari, Dimple D'souza,
Sonel Singh, Reyna Vashishtha, Anisha
Gill and Bharti
Chaudhary.
Link to Hindi:
https://play.google.com/store/apps/details?id=com.cmcm.live&hl=hi
Link to English:
https://play.google.com/store/apps/details?id=com.cmcm.live&hl=en-in
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile internet company. It aims to
provide leading apps for mobile users worldwide and connect users
with personalized content on the mobile platform.
Cheetah Mobile's products, including its popular utility
applications Clean Master, CM Security and Battery Doctor, help
make users' mobile internet experience smarter, speedier, and
safer. The Company has attracted approximately 600 million global
mobile monthly active users, of which approximately 80% are located
outside of China. Leveraging the
success of its utility applications, Cheetah Mobile has launched
its line of mobile content-driven applications, including News
Republic and Live.me.
Cheetah Mobile provides its advertising customers, which include
direct advertisers and mobile advertising networks through which
advertisers place their advertisements, with direct access to
highly targeted mobile users and global promotional channels, which
are capable of delivering targeted content to hundreds of millions
of users.
For media enquiries, please contact:
Manju Menon
Account Manager
+918067235006
mmenon@we-worldwide.com
Tajinder Kaur
Account Executive
+919769255273
tksaini@we-worldwide.com
View original
content:http://www.prnewswire.com/news-releases/liveme-bridges-hollywood-and-bollywood-with-exclusive-hindi-live-broadcasting-app-300490616.html
SOURCE Cheetah Mobile