NORWALK, Conn., July 18, 2017 /PRNewswire/ -- The makers of
SMIRNOFF™ vodka announce a new partnership with American actor,
author and environmentalist, Ted
Danson, as an extension of the SMIRNOFF No. 21 vodka
campaign "Only the Best For Everyone." As part of the partnership,
SMIRNOFF worked with Danson to co-curate a comical series of short
videos, which are now available to view on YouTube as of today,
communicating in a cheeky way how SMIRNOFF vodka is made in
America. The SMIRNOFF No. 21 campaign is confidently candid
about the brand's great quality at an affordable price and
reinforces SMIRNOFF as "the people's vodka" to show that all people
of legal drinking age, from your average Joe to swanky Hollywood stars like Danson himself, should be
enjoying SMIRNOFF.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8139351-smirnoff-ted-danson-only-the-best-for-everyone/
"Ted is a Hollywood legend and
a natural partner to help bring the spirit of SMIRNOFF to life,"
said Jay Sethi, Vice President,
SMIRNOFF, Diageo North America. "His light-hearted, fun and
care-free personality is like a real life embodiment of our
brand. Ted is great at communicating our quality message in a
down-to-earth and relatable way."
SMIRNOFF's campaign with Ted includes a handful of videos, which
were released on YouTube today and can be found here. While the
series depicts different scenarios in which Danson tries to debunk
the notion that he is inherently elitist and only likes expensive
vodka because of his fame, they all share a candid, honest attitude
and give a nod to Ted and SMIRNOFF's down-to-earth, no frills
qualities. As Ted himself comically states in one of the
videos, "I have a lot in common with this brand. We're award
winning, we've got great taste, been around since 1864 and we're
both surprisingly cheap – wait what?!" All of the videos are now
live online and some are slated to run on national television later
this year.
"I'm delighted to be associated with Smirnoff Vodka and its
century old tradition of award-winning quality, globally
appreciated smoothness and affordability," said Danson when
discussing the partnership.
SMIRNOFF's partnership with Danson follows the announcement that
the brand made in March of this year that SMIRNOFF is officially
"in a relationship" with American model, cookbook author and pop
culture icon, Chrissy Teigen. Like
Danson, Teigen is one of the most fun and unapologetic people in
Hollywood, making them both ideal
partners for the brand to bring on board. SMIRNOFF showed Teigen in
four broadcast and online ad spots as part of its SMIRNOFF No. 21
vodka "Only the Best for Everyone" campaign, touting the
authenticity that Chrissy and SMIRNOFF share in a fun and comedic
way.
The quality of the SMIRNOFF brand has been unwavering for more
than one and a half centuries, as the SMIRNOFF brand can trace its
roots back to 1864. What most people don't know is that SMIRNOFF
vodka has been made in America since the 1930s and is America's
number one vodka. The Huffington Post preferred
Smirnoff No. 21 vodka in a blind vodka taste test against four more
expensive vodkas in 2013. This is just one example where the vodka
proved that price tag and quality are not always correlated.
SMIRNOFF No. 21 is available at retailers nationwide in 1.75L,
1L, 750mL and 50mL bottles. SMIRNOFF No. 21 has a 40% ABV and a
suggested retail price of $14.99 for
a 750mL bottle (price varies by size). SMIRNOFF boasts quality
vodka, but always only in moderation. As Ted Danson would tell you, you don't have to be
a fancy, big-time Hollywood star
to know to always drink responsibly.
About SMIRNOFF
The SMIRNOFF brand that boasts the
world's number-one selling premium spirit and the top-selling
flavored vodka in North America, traces its heritage back to
19th century Russia. As the most awarded vodka brand in the
world in the last 10 years in major international spirits
competitions, SMIRNOFF has always been known for quality and is
enjoyed responsibly in 130 countries around the world. For more
information, log on to www.smirnoff.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, SMIRNOFF, Cîroc and Ketel One
vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
Michelle Sibley
Diageo
Michelle.sibley@diageo.com
646-223-2168
Alex Stathis
Taylor
astathis@taylorstrategy.com
212-714-5723
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SOURCE Diageo