EL SEGUNDO,
Calif., July 18, 2017
/PRNewswire/ -- Mattel reveals a new brand franchise,
Enchantimals™, a fantastical world celebrating the
special bond between kids and animals, as pets are often a child's
very first bestie. Enchantimals joins the Mattel girl's
portfolio of well-known brands offering products and engaging
storylines that ignite imaginative play.
Launching with 14 small dolls and 3 playsets,
Enchantimals product inspires stories of friendship,
empathy and compassion towards all living things. The
characters and stories come to life through a variety of
short-form YouTube content and 60-minute televised special this
fall.
"At Mattel we are passionate about introducing properties
that are both on-trend and purposeful," said Lori Pantel, SVP and GM for Girl's Toy Box,
"We're essentially bringing a popular animal aesthetic inspired by
social media filters and marrying it with product and stories
encouraging empathy and friendship."
The Enchantimals dolls are loveable characters who share a
special bond with their accompanying animal bestie. Each doll
shares a ritual with her animal friend celebrating their unique
traits and personalities.
Enchantimals product ranges from $8.99 - $34.99 rolling out to retailers
nationwide this fall. Follow along on the Enchantimals journey
on YouTube, Instagram
and Facebook.
THE WORLD OF ENCHANTIMALS
The
Enchantimals™ are a group of lovable girls (who are
half animal) who have a special bond with their animal best
friends. Each character is complete with her animal sidekick with
whom they share unbreakable bond of friendship. These pairs of
animal besties use their abilities and compassion to maintain
balance, peace and harmony amongst all living things. Fans will
have fun discovering new characters and collecting them all!
CORE CHARACTERS
- Felicity Fox™
& Flick™: Felicity is quick, clever and
completely curious about anything and everything. Felicity and
Flick love to go exploring together, especially to places they have
never been to before.
- Danessa Deer™
& Sprint™: Danessa is the shy and quiet type
whose actions speak louder than her words. Danessa and Sprint's
favorite game is to race each other through the forest to see who
is the fastest.
- Sage Skunk™ & Caper™: Sage
has a mind as quick as her feet and she's an ace problem solver.
When Sage and Caper aren't working on a new song together, they're
usually planning some elaborately clever prank.
- Bree Bunny™ & Twist™: Bree
is always up to her ears in creative do-it-yourself projects. Bree
and Twist are like twin fountains of bubbling creativity. No one
has more fun making something together than they do.
- Patter Peacock™ & Flap™:
Patter is proud of her fashionable feathers, and she loves to
encourage her friends to be proud too. Patter may not have the best
singing voice, but when she teams up with Flap their songs are
always belted out in perfect harmony.
About Mattel
Mattel is a creations
company that inspires the wonder of childhood. Our mission is to be
the recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®,
Fisher-Price®, Hot Wheels® and Thomas
& Friends™, among many others. Mattel also creates
a wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 32,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
Media
Contacts:
|
|
Marissa
Beck
|
Jessica
Barba
|
Marissa.beck2@mattel.com
|
Jessica.Barba@Mattel.com
|
415-902-5233
|
310-252-2245
|
View original content with
multimedia:http://www.prnewswire.com/news-releases/mattel-launches-new-franchise-enchantimals-300488811.html
SOURCE Mattel, Inc.