Pandora's Artist Marketing Platform Hits a Billion Audio Message Impressions, Adds New Features
July 18 2017 - 10:00AM
Business Wire
Advanced targeting helps artists reach new fans
at scale
Pandora (NYSE: P) today announced new features on its Artist
Marketing Platform (AMP) and that it has generated a billion
listener impressions from Artist Audio Messages. New features
including Promote Single, Promote Show and Custom
Profile Photos help artists of all sizes and genres break new
music and personalize their presence on the service. New advanced
targeting for Artist Audio Messages and Featured Tracks leverages
listener data to help artists reach their fans more
effectively.
“Direct-to-fan marketing has never been better for artists and
labels on Pandora. In two years, AMP has enabled thousands of
artists to talk directly to their fans via Artist Audio Messages,
resulting in over a billion listener impressions,” said Shamal
Ranasinghe, VP Product for Creators, Artists, and Content
Operations at Pandora. “Our new features continue to provide
unprecedented ways for all artists on Pandora to connect with their
fans, sell tickets, and break new music.”
“It’s so cool that Pandora lets me use AMP wherever I am to
reach my fans wherever they are. It’s so easy. I’ve seen a lot of
success with AMP, because it lets me tell even more fans than ever
about my new song, Reload, resulting in more spins and sales,” said
Colt Ford, who currently has over 325 million spins on Pandora.
“Thanks to Pandora's Artist Marketing Platform, they helped me
achieve my goal of putting my new music in front of my fans and
give me the edge of being able to directly talk to my fans,” said 2
Chainz, who used AMP to help his latest single, “It’s a Vibe,”
reach the right audience.
The new features introduced today include:
Promote Show: AMP lets artists promote anything
that's important to them including one of their biggest sources of
income: live shows. Promote Show leverages the power of Artist
Audio Messages to drive ticket sales to individual shows by
allowing artists to customize flight dates, ticket purchase links,
and geo-target their messages.
Promote Single: Artist Audio Messages have also
proven effective at helping artists introduce a new single to fans.
This tool offers a seamless way to tether an Artist Audio Message
to a Featured Track and increase fan engagement.
Featured Tracks: This existing feature is now even
more powerful as targeting that leverages massive amounts of
listener data places a track on exactly the right station,
resulting in more engagement and opportunities for discovery.
Custom Profile Photos: Enables artists to submit
and update their own profile photo that will appear in AMP and to
listeners across Pandora.
Over the past three years, Pandora has invested in helping
artists connect with their fans at scale. The company introduced
AMP in late 2014, Artist Audio Messages in early 2015 and AMPCast
in early 2016. Pandora also acquired Next Big Sound to help artists
quantify the value of other channels including YouTube, Twitter and
Facebook. To date, more than 11,000 artists are using AMP to make
critical career decisions and more than 14,000 Artist Audio
Messages have been heard by Pandora listeners a billion times.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com |
@PandoraBrands | amp.pandora.com
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PandoraDayle Dempsey, 310-593-8152ddempsey@pandora.com
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