WWE® Partners with Lagardère Sports for International Sponsorship Sales
July 17 2017 - 9:00AM
Business Wire
Globally Integrated Sports Marketing Agency
to Develop International Sponsorship Portfolio for Global
Entertainment Company
WWE (NYSE:WWE) has selected Lagardère Sports as its
international sponsorship sales agency, it was announced today.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170717005252/en/
As part of the new relationship, the global sports marketing
agency will leverage its sponsorship expertise and worldwide sales
network to develop the partnership portfolio for the global media
and entertainment company in all international regions, except
China. As part of this, Lagardère Sports will provide WWE with
global sponsorship support and analysis, a custom international
sponsorship sales approach and lead on the ground sales
efforts.
“Lagardère Sports is a best-in-class sports marketing agency
that will help further develop WWE’s global sponsorship business,”
said Michelle Wilson, WWE Chief Revenue & Marketing Officer.
“We look forward to working with Lagardère Sports to continue to
build customized one-stop shopping sponsorships for partners by
leveraging our global media platforms and passionate fan base.”
“WWE is a premier entertainment property that connects with a
massive global fan base through exciting live events, and a variety
of interactive and engaging content,” said Andrew N. Pierce,
Lagardère Sports President & CEO, Americas. “This is an
exciting opportunity for us to work collaboratively with a leading
property, tap into our extensive network, and create robust brand
partnerships to further their global business.”
WWE creates and delivers original content 52 weeks a year
through more than 500 global live events. WWE programming reaches
more than 650 million homes worldwide in 20 languages, the
award-winning WWE Network is available in more than 180 countries,
and WWE licensed products are created by more than 130 licensees
worldwide. The company has international offices in London, Mexico
City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Lagardère Sports is a full-service sports marketing agency with
more than 50 years’ experience and a robust network with offices in
more than 70 cities and 1,600 employees globally. The agency is one
of the leading marketers of sports rights and has relationships
with more than 60,000 rights-holders, brands, hospitality clients
and broadcasters globally. Lagardère Sports also has relationships
with more than 100 European football clubs, three FIFA
associations, and several major U.S. professional sports
leagues.
About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a
global network of local experts dedicated to delivering innovative
solutions that meet our clients’ needs. We believe sport inspires
emotions and passion that are essential to enriching people’s lives
and generate powerful collective experiences. At Lagardère Sports,
we dedicate our expertise and passion to providing our clients with
privileged access to the infinite opportunities of sports.
Lagardère Sports is part of Lagardère Sports and Entertainment, a
company with more than 1,600 employees worldwide and 50 years of
experience.
About WWE
WWE, a publicly traded company (NYSE:WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 20
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE:WWE) can be found at wwe.com
and corporate.wwe.com. For information on our global activities, go
to http://www.wwe.com/worldwide/.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170717005252/en/
Lagardère SportsCarmine N. Tiso,
212-767-5725ctiso@lagardere-se.comorWWEMatt Altman,
203-352-1177Matthew.Altman@wwecorp.com
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