SHELTON, Conn., July 14, 2017 /PRNewswire/ -- Schick Hydro
is proud to unveil the "Schick Hydro Escape" – the brand's first
immersive experience at The Interactive Zone in Petco Park
– during Comic-Con San Diego 2017.
The one-of-a-kind escape room will take Con-goers through a
series of interactive challenges that dive deeper into the genesis
of the Schick Hydro superhero Hydrobot – a razor designed like no
other to help protect and defend against irritation. Fans will also
be able to rest and recharge in the dedicated Schick Hydro Lounge,
featuring professional barber shaves and custom swag.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8138351-schick-hydro-escape-room-comic-con-san-diego/
The "Schick Hydro Escape" is based on Hydrobot's backstory,
which was released in a new, limited-edition digital and
animated comic book – "Schick Hydrobot and the Transformers" –
that highlights an exclusive story arc and also introduces his
creator, Dr. Hiroshi Benson. To
escape the room, Con-goers must work together on a series of
interactive puzzles and physical tasks, many of which pay homage to
fan-favorite movies, comic books and video games.
"Fans have watched our superhero's story unfold beginning with
Hydrobot's 30-second TV debut, to his first real-life
appearance during Comic-Con last year, and now they know his
official backstory through our new comic book," said Anastasia Tobias, Schick Hydro Senior Brand
Manager, Edgewell Personal Care. "We're excited to further immerse
fans into Hydrobot's history at The Interactive Zone at Petco Park
during this year's Comic-Con, giving them an entertaining
opportunity to crack a series of codes in a memorable adventure
game. The "Schick Hydro Escape" features hidden clues that require
both physical and mental agility and unique elements like
holograms, allowing Con-goers to truly take part in our superhero's
world."
Beginning on Thursday, July 20
through Sunday, July 23 from
9 a.m. – 5
p.m. PST, fans can sign up for the "Schick Hydro Escape" at
The Interactive Zone in Petco Park. While at Petco Park, Con-goers
can also take advantage of the following:
- Schick Hydro Lounge – Beat the heat, charge up your
devices, score exclusive Hydro swag, and indulge in a professional
barber shave.
- Hide, Seek and Escape! – On Friday, July 21, popular YouTuber Joshua Evan
Ovenshire ("The Jovenshire") will hide and tweet hints in a virtual
take on the game hide and seek. The first six fans to find him can
participate in an exclusive meet up. Follow @TheJovenshire and
@SchickHydro on Twitter to learn more.
- VIP Access – Follow @SchickHydro on Twitter to learn
about different ways to score VIP access using #HydroEscape and The
Daily Cosplay Cut, which allows fans to show off their cosplay and
skip the line.
For more information on Schick Hydro, visit www.schickhydro.com
and leading up to Comic-Con, follow along on Twitter @SchickHydro
for more info about the "Schick Hydro Escape" and the Schick Hydro
Lounge.
About Edgewell Personal Care
Edgewell Personal Care (NYSE: EPC) manufactures and markets a
diverse range of personal care products in the wet shave, skin
care, feminine care and infant care categories with
well-established brand name products such as Schick® and Wilkinson
Sword® men's and women's shaving systems and disposable razors;
Edge® and Skintimate® shave preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products; Banana Boat® and
Hawaiian Tropic® sun care products; Bulldog® skin care;
Playtex® infant care products and gloves; Diaper Genie® and Litter
Genie® disposal systems; and Wet Ones® moist wipes.
©2017 Edgewell.
Media Contact
Kayla
Bibeau
Edelman, for Schick Hydro
(212) 738-6119
kayla.bibeau@edelman.com
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content:http://www.prnewswire.com/news-releases/schick-hydro-debuts-its-first-ever-escape-room--schick-hydro-escape--at-the-interactive-zone-in-petco-park-during-comic-con-san-diego-300488449.html
SOURCE Schick Hydro