Rubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory
July 13 2017 - 9:00AM
Rubicon Project (NYSE:RUBI), the Global Exchange for Advertising,
announced today that Kiip, a leading mobile marketing and
monetization platform, has partnered with Rubicon Project to bring
the power of automation to its highly engaging “Moments” platform.
The integration with Rubicon Project’s xAPI technology will
automate the process through which brands purchase the inventory to
advertise with Kiip in any environment that best suits their needs,
including private marketplaces, direct and in the open market.
Kiip’s “Moments” technology allows brands to identify
opportunities in mobile apps that merit reward or acknowledgement,
thus garnering a measurable emotional response that builds positive
associations. Kiip has identified over 100 high-impact categories
(engagement opportunities) such as loyalty (checking in with an app
3+ times a week), challenge (overcoming a challenge in a game),
completion (checking an item off a to-do list), health (completing
a run) and luck (receiving a bonus). Research data shows that
moments-based ad placement boosts favorability by 160 percent.
“As brands increasingly shift their advertising dollars toward
mobile in-app, rewarding user’s in-app actions has emerged as one
of the most engaging and highest performing targeting approaches
within the industry,” said Joe Prusz, Global Head of Revenue,
Rubicon Project. “We are extremely excited Kiip has partnered with
Rubicon Project to automate its “Moments” technology. Initial
testing of this integration demonstrated a high rate of conversion
rendering this a cost-efficient format for media buys.”
“We’re thrilled to make our “Moments” technology and mobile
audiences available programmatically for the first time through our
integration with Rubicon Project’s xAPI,” said Brian Wong, founder
& CEO, Kiip. “Kiip reaches users when they’re most receptive,
enabling marketers to achieve their objectives. Amplified with xAPI
technology, marketers can now access Kiip’s receptive audiences in
real time through our “Moments Exchange”, which we believe is the
future of mobile advertising.”
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest
advertising exchanges. The company helps websites and apps thrive
by giving them tools and expertise to sell ads easily and safely.
In addition, the world's leading agencies and brands rely on
Rubicon Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an independent,
publicly traded company (NYSE:RUBI) headquartered in Los Angeles,
California.
About Kiip
Kiip (pronounced “keep”) redefines how brands connect with
consumers through a rewards platform that targets “achievement
moments” in mobile apps. This innovative approach to mobile
marketing creates meaningful engagements driven by positive emotion
between users, developers and advertisers. Backed by Hummer
Winblad, Relay Ventures, True Ventures, Verizon Ventures, U.S.
Cellular, American Express Ventures, IPG and others, the company
has raised $32 million in funding to date. Kiip was founded in 2010
by Brian Wong and is headquartered in San Francisco.
Contact
For Rubicon Project
Eric Bonach
310-207-0272
press@rubiconproject.com
The Rubicon Project (NYSE:RUBI)
Historical Stock Chart
From Mar 2024 to Apr 2024
The Rubicon Project (NYSE:RUBI)
Historical Stock Chart
From Apr 2023 to Apr 2024