Toy assortment at
JCPenney.com will continue to multiply in preparation for holiday
season
PLANO, Texas -
(July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore
new merchandise categories and differentiate its business, the
retailer is opening toy shops in all of its brick-and-mortar
locations with a significantly expanded assortment available at
JCPenney.com. Strategically adjacent to the Disney Collection
inside JCPenney, the shops feature an extensive selection of toys
for kids of all ages including dolls, action figures, racing cars,
arts and crafts, board games, plushes and learning sets from
leading brands such as Hasbro®, Mattel®, Playmobil® and Fisher
Price®, to name a few. To further reinforce its commitment to this
playful category, JCPenney has doubled its online assortment of
toys over the last year with plans to expand even more by the
holiday shopping season.
"JCPenney has a nostalgic history
of selling sought-after toys in our early Christmas catalogs, so we
brought toys back last holiday season to see if they would resonate
once again. We were extremely pleased by customer response and
confidently made the decision to grow our toy assortment in stores
and at JCPenney.com. We know that shoppers buy toys year-round and
by creating a fun, inviting toy shop, with some of the biggest
brands and hottest products, we will entice families to shop and
spend more at JCPenney," said John Tighe, executive vice president
and chief merchant for JCPenney. "Toys are an exciting product
category for JCPenney and an in-store attraction that will drive
traffic and sales as we continue to focus on increasing revenue per
customer."
The toy shop inside JCPenney will
help kids dream, imagine and explore with some of the most popular
toys for toddlers, preschoolers and big kids, such as Barbie®,
Shopkins(TM),
Hatchimals®, NERF®, Hotwheels® and Star Wars(TM).
Located within the children's department, many of the shops feature
an area that kids can play with select toys that will be available
for them to try out and enjoy while in the store.
Discover More at
JCPenney.com
As JCPenney continues to focus on
omnichannel advancements, the retailer has doubled its toy
assortment at JCPenney.com since last year. Based on customer
feedback, the team added new product categories, including
bicycles, video games, outdoor trampolines, costumes and science
kits, while sorting the product by age group. As science,
technology, engineering and math tools continue to evolve in
schools, JCPenney is adding an expansive assortment of toys this
fall designed to help kids combine STEM principles with interactive
play. Shoppers can expect an even larger toy assortment available
at JCPenney.com in time for the holiday shopping season.
"JCPenney realizes the importance
of having a significantly expanded product selection at
JCPenney.com to compete with pure e-commerce rivals, which is why
we are so proud of both our product and category expansions over
the past 12 months. The toy industry continues to grow and JCPenney
intends to capture a significant portion of this $20 billion
industry* with our new toy shops in stores and our impressive
selection at JCPenney.com," added Tighe.
*Toy Association
For current store images of the new toy shops,
please visit:
http://www.jcpnewsroom.com/news-releases/2017/0713_launches_toy_shops.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
Forward-Looking
Statements:
This release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of
1995. Words such as "expect" and similar expressions identify
forward-looking statements, which include, but are not limited to,
statements regarding consumer spending, store traffic, sales and
market share. Forward-looking statements are based only on
the Company's current assumptions and views of future events and
financial performance. They are subject to known and unknown risks
and uncertainties, many of which are outside of the Company's
control that may cause the Company's actual results to be
materially different from planned or expected results. Those risks
and uncertainties include, but are not limited to, general economic
conditions, including inflation, recession, unemployment levels,
consumer confidence and spending patterns, credit availability and
debt levels, changes in store traffic trends, the cost of goods,
more stringent or costly payment terms and/or the decision by a
significant number of vendors not to sell us merchandise on a
timely basis or at all, trade restrictions, the ability to monetize
non-core assets on acceptable terms, the ability to implement our
strategic plan including our omnichannel initiatives, customer
acceptance of our strategies, our ability to attract, motivate and
retain key executives and other associates, the impact of cost
reduction initiatives, our ability to generate or maintain
liquidity, implementation of new systems and platforms, changes in
tariff, freight and shipping rates, changes in the cost of fuel and
other energy and transportation costs, disruptions and congestion
at ports through which we import goods, increases in wage and
benefit costs, competition and retail industry consolidations,
interest rate fluctuations, dollar and other currency valuations,
the impact of weather conditions, risks associated with war, an act
of terrorism or pandemic, the ability of the federal government to
fund and conduct its operations, a systems failure and/or security
breach that results in the theft, transfer or unauthorized
disclosure of customer, employee or Company information, legal and
regulatory proceedings and the Company's ability to access the debt
or equity markets on favorable terms or at all. There can be
no assurances that the Company will achieve expected results, and
actual results may be materially less than expectations.
Please refer to the Company's most recent Form 10-Q for a further
discussion of risks and uncertainties. Investors should take such
risks into account and should not rely on forward-looking
statements when making investment decisions. Any forward-looking
statement made by us in this press release is based only on
information currently available to us and speaks only as of the
date on which it is made. We do not undertake to update these
forward-looking statements as of any future date.
###
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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