Eros Now Partners With the International Indian Film Academy Awards (IIFA) in New York
July 12 2017 - 10:10AM
Business Wire
Eros Now to stream the prestigious IIFA
event before any other digital platform
Eros International Plc (NYSE: EROS) (“Eros”), a leading
global company in the Indian film entertainment industry, announced
today that Eros Now, its cutting-edge digital over-the-top
(OTT) South Asian entertainment platform, has partnered with one of
the most significant Indian film awards events - the
18th International Indian Film Academy (IIFA)
Awards, organized by Wizcraft International Entertainment
Pvt. Ltd. The main event will be held in New York at the
MetLife Stadium on July 14th and 15th. As Title Sponsors for the
IIFA Weekend, Eros Now will be the first digital platform to
air the awards weekend to its millions of subscribers
worldwide.
Eros Now subscribers will have exclusive access to all the
ceremonies and events that make up the star-studded IIFA Weekend,
which is attended by leading Bollywood talent. The main awards
night will be hosted by leading Indian director Karan Johar and
actor Saif Ali Khan. Eros Now subscribers will also be able to
access a host of behind-the-scenes exclusive content with their
favorite film celebrities during the IIFA Weekend.
Commenting on the association, Rishika Lulla Singh CEO - Eros
Digital said, “Eros Now strives to offer the best of Bollywood
content to our viewers and it gives us immense pleasure to
associate with Wizcraft and come on board as Title Sponsor for IIFA
Weekend, one of the most celebrated and recognized Indian film
award ceremonies across the globe. We are very excited to bring our
subscribers an opportunity to witness these grand celebrations
before any other digital platform. With two leading players from
the entertainment space coming together for the awards gala, the
teams promise to magnify its scope and amplify its vision to reach
out to Indian cinema lovers across the world.”
The last seventeen years have seen the International Indian Film
Academy (IIFA) grow from a one-night celebration at the Millennium
Dome in London, to a packed weekend of film festivals, workshops,
exhibitions, film-showcases, a global business forum and sporting
events.
Sabbas Joseph, founder-director of IIFA and Wizcraft
International Entertainment Pvt. Ltd, commented, “IIFA is
dedicated to bringing the best of Indian cinema to its audiences
across the world. Our partnership with EROS NOW enables viewers to
experience Indian cinema’s biggest celebration in the world up
close and personal. We look forward to making sharing unseen
aspects of IIFA on the EROS NOW platform through the IIFA journey
on the global app platform.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Indian
entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 58 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, subtitles in English and Arabic, movie downloads,
and high quality original drama series differentiate the Eros Now
entertainment offering. To see, watch
now: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global
company in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to
list on the New York Stock Exchange. Eros
International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films. The company also owns the rapidly growing OTT platform Eros
Now. For further information please visit: www.erosplc.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170712005792/en/
Eros International PlcMark Carbeck, +44 (207) 258 9909Chief
Corporate & Strategy OfficerMark.Carbeck@erosintl.comorSloane
& CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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