New York’s Beloved Burger, Hot Dog and Frozen
Custard Stand Finds New Home in Hong Kong
We’re on our way, HK! Shake Shack finds a new home in the Far
East. Shake Shack Inc. (“Shake Shack” or the “Company”)
(NYSE:SHAK) is proud to announce that together with its licensee,
it will open the first-ever Hong Kong Shack in 2018.
Shake Shack is proud to partner with Maxim’s Caterers Limited to
bring Shake Shack to Hong Kong. Maxim’s Caterers Limited (a company
incorporated in Hong Kong) is a diversified operator of
full-service and quick-service restaurants, as well as bakery and
coffee shops, in Asia. With more than 60 years of experience in
food and retail, Maxim’s brings the right expertise to launch Shake
Shack in Hong Kong and Macau. Shake Shack and Maxim’s plan to open
14 total Shacks in Hong Kong and Macau through 2027.
Shake Shack is a critically acclaimed, modern day “roadside”
burger stand known for its 100% all-natural Angus beef burgers and
flat-top Vienna beef dogs (no added hormones and no
antibiotics ever), 100% all-natural cage-free chicken (no
antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. Shake Shack’s fine dining heritage and commitment to premium
ingredients, coupled with its fun and lively environment has earned
the brand a cult-like following around the world.
“We see tremendous opportunity for Shake Shack in Hong Kong and
Macau,” said Randy Garutti, CEO of Shake Shack. “We’re
thrilled to bring the joy of Shake Shack to our fans in these
dynamic communities as we continue to expand our footprint in
Asia.”
“For years, our fans in Hong Kong and Macau have humbled us with
their excitement for Shake Shack, and we’re ecstatic to soon be a
part of their communities,” said Michael Kark, Vice President of
Shake Shack Global Licensing. “As Shake Shack deepens our roots
in Asia, this partnership is a natural next step. It’s a privilege
to partner with Chairman and Managing Director Wu of the esteemed
Maxim’s Caterers Limited, a highly respected and proven operator,
to bring Shake Shack to the vibrant cities of Hong Kong and
Macau.”
The menu will feature Shake Shack’s signature items including
the ShackBurger®, Shack-cago Dog®, classic
crinkle-cut fries, beer, wine and frozen custard ice
cream. In keeping with its mission to Stand For Something
Good®, Shake Shack intends to work with local purveyors
and producers to create a one-of-a-kind Shack for the local Hong
Kong and Macau communities.
“We are most excited to partner with Shake Shack whose company
mission is to Stand For Something Good and introduce the brand to
Hong Kong and Macau,” said Michael Wu, Chairman and Managing
Director, Maxim’s Caterers Limited. “We believe that Shake
Shack’s pioneering vision of ‘fine casual’, together with its
commitment to premium ingredients and enlightened hospitality, will
create an inspired community gathering experience to food lovers
here. This venture echoes our mission to connect people with great
food and we are extremely happy to open the first Shake Shack in
2018.”
Shake Shack is a New York City institution and global brand. In
its thirteen-year history, Shake Shack has been recognized with
countless accolades, including Bon Appétit's "The 20 Most Important
Restaurants in America" (ranked #16), TIME Magazine's "17 Most
Influential Burgers of All Time" (ranked #7 for the ShackBurger)
and winning "Best Burger" in 2007 and 2014 at the South Beach Wine
and Food Festival's Burger Bash.
For more information, please visit: www.shakeshack.com |
www.facebook.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known
for its 100% all-natural Angus beef burgers and flat-top Vienna
beef dogs (no added hormones and no antibiotics ever), 100%
all-natural cage-free chicken (no antibiotics ever), spun-fresh
frozen custard, crinkle cut fries, craft beer and wine
(available at select locations) and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun
and lively community gathering place with widespread appeal. Shake
Shack’s mission is to Stand For Something Good,
from its premium ingredients and caring hiring practices to its
inspiring designs and deep community investment. Since the original
Shack opened in 2004 in NYC’s Madison Square Park, the company has
expanded to more than 80 locations in 18 U.S. States and the
District of Columbia, and more than 50 international locations
including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and
more.
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company
incorporated in Hong Kong) is a leading food and beverage company
comprised of Chinese, Asian and European restaurants, quick service
restaurants, bakery shops, coffee shops, Japanese chain restaurants
and institutional catering, while providing a range of festive
products, including the award-winning Mei-Xin Mooncakes. It is
also the licensee of renowned brands including Starbucks Coffee,
Genki Sushi and Ippudo Ramen, and The Cheesecake Factory in various
territories. Altogether, it has over 980 outlets in Hong Kong,
Macau, Mainland China, Vietnam, Cambodia and Thailand. To learn
more about Maxim’s, visit www.maxims.com.hk/en.
Forward-Looking Statements
This press release contains forward-looking statements, as
defined in the Private Securities Litigation Reform Act of 1995,
which are subject to risks and uncertainties. All statements other
than statements of historical fact included in this press release,
including but not limited to expected Shack openings, are
forward-looking statements. Forward-looking statements discuss our
current expectations and projections relating to our financial
position, results of operations, plans, objectives, future
performance and business. You can identify forward-looking
statements by the fact that they do not relate strictly to
historical or current facts. All forward-looking statements are
subject to known and unknown risks, uncertainties and other
important factors that may cause actual results to be materially
different. All forward-looking statements are expressly qualified
in their entirety by these cautionary statements. You should
evaluate all forward-looking statements made in this press release
in the context of the risks and uncertainties disclosed from time
to time in the Company’s filings with the Securities and Exchange
Commission, including its most recent annual report on Form 10-K
and its subsequent quarterly report on Form 10-Q, which are
available online
at www.sec.gov, www.shakeshake.com or upon request
from Shake Shack Inc.
The forward-looking statements included in this press release
are made only as of the date hereof. We undertake no obligation to
publicly update or revise any forward-looking statement as a result
of new information, future events or otherwise, except as otherwise
required by law.
Source: Shake Shack Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20170712005575/en/
Investors:ICRMelissa Calandruccio, 844-SHACK-04
(844-742-2504)investor@shakeshack.comorMichelle Michalski,
844-SHACK-04
(844-742-2504)investor@shakeshack.comorMedia:Shake
ShackEdwin Bragg, 646-747-6654ebragg@shakeshack.comorKristyn Clark,
646-747-8776kclark@shakeshack.com
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