First agency to provide comprehensive independent AI
solutions for marketers at scale
SEATTLE, July 11, 2017 /PRNewswire/ -- Wunderman, the
leading global digital agency and part of WPP, today announced at
Microsoft Inspire the launch of a new division, Wunderman AI
Services, to provide enterprise level artificial intelligence
solutions for marketers. The new division will develop and deploy
enterprise grade artificial intelligence solutions for marketers
across customer care, acquisition, product development and customer
retention. Wunderman AI Services will be powered by Microsoft Azure
and takes advantage of Cortana Intelligence Suite.
Wunderman is the first agency to offer custom-built AI solutions
independent of an OS device. Strengthened by Wunderman's deep
expertise in CRM, data and customer engagement, Wunderman AI
Services will help marketers benefit from the increasing amount of
information big data provides to deliver machine learning and
artificial intelligence-based marketing and customer service
solutions.
This new division is managed by Robbee Minicola, President, Wunderman
Seattle and former Microsoft Principal Program
Director in Big Data. The division will report
into Seth Solomons,
Wunderman's CEO of North
America.
Mark Read, Wunderman's Global
CEO, said: "As AI becomes a central factor for marketers,
Wunderman is committed to helping our clients embrace the benefits
of AI and discover new ways for this rapidly changing
technology to drive greater customer value." He
added, "We welcome this opportunity to continue our long-time
partnership with Microsoft and launch this new division, with
Microsoft's Azure and Cortana Intelligence."
John 'JG' Chirapurath, General Manager, Data Platform
Marketing at Microsoft Corp, said: "We are excited by
Wunderman's AI offering for marketers and to be their platform
partner in this space. We believe that using Microsoft Cognitive
Services and cloud infrastructure will enhance Wunderman's ability
to build powerful, creative solutions to deliver results for
marketers."
About Wunderman
Wunderman is a global digital agency
whose mission is to inspire people to take action. It
is Creatively Driven. Data Inspired. In 2015,
industry analysts named Wunderman a leader in marketing database
operations as well as a strong performer in customer engagement
strategy and its creative work has won numerous awards globally.
Headquartered in New York, the
agency brings together 9,200 creatives, data scientists,
strategists and technologists in 200 offices in 70 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow
us @Wunderman.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com
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