SEATTLE, July 10, 2017 /PRNewswire/ -- The first day of
school is as exciting for parents as it is for kids. It's the time
of year when social media newsfeeds are filled with eager smiles,
adorable front porch shots and uniquely styled back-to-school
ensembles. Today, zulily, the online retailer obsessed with
bringing special finds every day to its customers, is launching a
week-long #zulilyPictureDay celebration, culminating in an
exclusive, frameable photoshoot for one lucky school.
Complete with more than 50 sets all designed and built in-house,
used to create over 150 different scenes a day, with nearly 100
kids per week modeling the latest looks, zulily has back-to-school
photography down to a science. This year, the online retailer is
helping kids, parents and teachers celebrate picture day and the
upcoming school year in the best way they know how! From the most
fashion forward group on the playground, to teachers who design the
most captivating, creative back-to-school classrooms, families,
teachers, and parents are invited to tout their school's unique
stories in 100 words or less as to why zulily should outfit their
school with back-to-school photos from July
10-16, 2017.
On August 11, 2017, zulily will
identify the eight lucky finalists, and launch an interactive
Facebook Live series highlighting each entrant's unique school
story. During the series, viewers have a chance to cast their vote
and help select the winning entrant and school. The grand prize
winner will receive a $500
back-to-school shopping spree on zulily.com and the entrant's
winning school will receive a team of zulily photographers, fun
photo vignettes, and the opportunity for teachers and students to
have zulily professional photographers take fun back-to-school
photos, a few surprises, and more.
"What many of our customers find compelling is that when we
photograph children's merchandise we engage our community and we
photograph children without modeling experience," said Jason Gruenig, Vice President of Studio at
zulily. "Be it an employee or customer's daughter or son, toddler,
baby, etc. we are working with our community both in Seattle and Columbus, where our studio teams
interact daily with families and children to capture the zulily
spirit. All of this means we have a deep understanding of what it
takes to encourage kids of all ages to express their own personal
style and feel picture day perfect. There's no greater feeling than
sending a child to school on the first day looking and feeling
their absolute best and being able to capture that confidence in a
photo is priceless."
zulily is focused on bringing to life unique and beloved
products through compelling imagery and storytelling. Its team of
300 plus studio experts, composed of in-house photographers,
stylists, make-up artists, photo editors and copywriters shoot more
than a million photos a year to create a personalized experience
that provides shoppers the opportunity to discover great products
at great prices to find, love and share.
To learn more about the #zulilyPictureDay contest, visit
zulily.com. Throughout the week of July
10, zulily will also be going live on Facebook at
4:00 PM (PT) every day to highlight
some products featured in each event and share a few surprises!
About zulily, llc
zulily (http://www.zulily.com) is a
retailer obsessed with bringing customers special finds at
incredible prices every day. zulily features an ever-changing,
always delightful collection of clothing, home décor, toys, gifts
and more––for the whole family. Unique products from up-and-coming
brands are featured alongside favorites from top brands, giving
customers something new to discover each morning. zulily was
launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada
and Pennsylvania. zulily has been
a wholly-owned subsidiary of Liberty Interactive Corporation
(NASDAQ: QVCA) since October
2015.
CONTACT: zulily, llc
Andrea Conrad, 206.724-0500 x. 4805
(Media)
aconrad@zulily.com
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SOURCE zulily, llc